Consumer Behavior 2024

Consumer Behavior 2024

Consumer spending accounts for 70% of the U.S. gross domestic product, or over $16 trillion. Consumer Behavior 2024 assesses how this spending is distributed and the consumer behaviors that affect spending.

Consumer Behavior 2024 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. W hile there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2024 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. Over 850 embedded website links will direct you to raw data, additional market research, and other resources.