Connected Consumer Survey 2020: TV and video services in emerging Asia–Pacific

Connected Consumer Survey 2020: TV and video services in emerging Asia–Pacific

This report focuses on aspects of Analysys Mason’s Connected GEOGRAPHICAL COVERAGE Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services in Indonesia, Malaysia, the Philippines and Thailand. The viewership of video content is changing rapidly in these countries, and the interaction between pay-TV and OTT services is complex.
The survey was conducted in association with Dynata in August and September 2020. The survey groups were chosen to be representative of the internet-using population in these countries. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.

Key Questions Answered in This report:
? How should pay-TV providers evolve their services in order to remain relevant in a world of changing viewing habits? ? How are consumers’ viewing habits changing and how is their use of OTT video changing? ? How exposed are the pay-TV providers in the countries included in this report to the disruption caused by the COVID-19 pandemic? ? What content genres do consumers prioritise and how does that vary between customers of different services and countries? ? How should feature sets be adapted to defend against future churn?
Geographic Coverage Emerging Asia–Pacific:? Indonesia? Malaysia? Philippines? Thailand

Note: This report is delivered as a zip file (PDF & Excel)