Connected Consumer Survey 2020: OTT communication and social media services in Europe and the USA

Connected Consumer Survey 2020: OTT communication and social media services in Europe and the USA
This report focuses on aspects of Analysys Mason’s Connected GEOGRAPHICAL COVERAGEConsumer Survey that relate to the behaviour, preferences andplans of smartphone users in Europe and the USA. In particular, itfocuses on respondents’ usage of over-the-top (OTT)communication and social media services.
The survey was conducted in association with Dynata betweenAugust and September 2020. The survey groups were chosen tobe representative of the mobile-internet-using population inEurope and the USA. We set quotas on age, gender andgeographical spread to that effect. There were a minimum of1000 respondents per country. 
Key Questions Answered in This Report:
? Which OTT communication apps are used the most in Europe and theUSA? ? Is there still potential for growth in the OTT communication space? ? Which OTT communication app features are most-frequently used? ? How do consumers in Europe and the USA balance their use of OTTcommunication services with that of traditional services? ? Which channels do consumers prefer to use to interact with brands? 
Geographical Coverage
Western Europe (WE):? France? Germany? Italy? Spain? Sweden? UK Central and Eastern Europe (CEE):? Poland? TurkeyNorth America (NA):? USA
Please note:  Report is delivered as a zip (PDF & Excel)