Technology & Media

Connected Consumer Survey 2020: OTT communication and social media services in emerging Asia–Pacific

Connected Consumer Survey 2020: OTT communication and social media services in emerging Asia–Pacific

Regular price $1,799.00 USD
Regular price Sale price $1,799.00 USD
Sale Sold out
Published Date
Length Pages
SKU

Connected Consumer Survey 2020: OTT communication and social media services in emerging Asia–Pacific
This report focuses on aspects of Analysys Mason’s Connected GEOGRAPHICAL COVERAGEConsumer Survey that relate to the behaviour, preferences andplans of smartphone users in emerging Asia–Pacific (EMAP). Inparticular, it focuses on respondents’ usage of over-the-top (OTT)communication services.The survey was conducted in association with Dynata betweenAugust and September 2020.
The survey groups were chosen tobe representative of the mobile-internet-using population inemerging Asia–Pacific. We set quotas on age, gender andgeographical spread to that effect. There were a minimum of1500 respondents per country. 
Key Questions Answered in this Report:
? Which OTT communication apps are used the most in emerging Asia–Pacific? ? Where is there potential for growth in the OTT communication space?? Which OTT communication app features are most-frequently used? ? Is there any remaining potential for monetisation by mobile operators? ? Which channels do consumers prefer to use to interact with brands? Emerging Asia–Pacific (EMAP):? Indonesia? Malaysia? Philippines? Thailand
NOTE THIS REPORT IS DELIVERED AS A ZIP (PDF & EXCEL)

View full details