Technology & Media
Connected Consumer Survey 2020: OTT communication and social media services in developed Asia–Pacific
Connected Consumer Survey 2020: OTT communication and social media services in developed Asia–Pacific
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Connected Consumer Survey 2020: OTT communication and social media services in developed Asia–Pacific
This report focuses on aspects of Analysys Mason’s Connected GEOGRAPHICAL COVERAGEConsumer Survey that relate to the behaviour, preferences andplans of smartphone users in developed Asia–Pacific (DVAP). Inparticular, it focuses on respondents’ usage of over-the-top (OTT)communication and social media services.
The survey was conducted in association with Dynata betweenAugust and September 2020. The survey groups were chosen tobe representative of the internet-using-population in developedAsia–Pacific. We set quotas on age, gender and geographicalspread to that effect. There were a minimum of 1000respondents per country.
Key Questions Answered in This Report:
? Which OTT communication apps are used the most in DVAP?? Where is there potential for growth in the OTT communication and socialmedia space? ? Which OTT communication app features are most-frequently used? ? How do consumers in DVAP balance their use of OTT VoIP services withthat of operator voice services? ? Do consumers in DVAP use OTT communication apps and social mediaservices differently from their European and North American peers? ? Is there any potential for monetisation by mobile operators?
Geographic Coverage (Development Asia-Pacific DVAP):AustraliaNew ZealandSouth Korea
Please Note: This report is delivered as a zip (PDF & Excel)