Commercial Development of Women's Sport

Commercial Development of Women's Sport

Summary

An analysis into the changing commercial landscape of women's sport and the growing commercial weight of certain properties

With the growing profile of numerous athletes and sport properties within women's sport, there is growing evidence that these products are becoming a viable commercial option for sponsoring brands, with the growth athlete endorsement deals and unique women's sport partnerships highlighting the growing viability of women's sport

Key HighlightsCase studiesGrowing sponsorship valueTV ratings insightGlobal analysisScopeThe report analyses a series of case studies of partnerships with brands who have committed exclusively to women's sport, and the varying operational structures within women's sport, from fully independent properties such as the WTA, to single governance for both male and female versions of a particular sport, such as with national governing bodies such as UEFA, FIFA and the ICCReasons to BuyInsight into the commercial development of women's sport