Commercial Development of Women’s Sport - Athlete Landscape

Commercial Development of Women’s Sport - Athlete Landscape

Summary

With the growing profile of numerous athletes within the women's sporting landscape, there is increasing evidence that athletes are becoming a viable commercial option for sponsoring brands, with the growth in athlete endorsement deals and unique women's sport partnerships highlighting the commercial opportunities women's sport represents

An analysis into the changing commercial landscape of women's sport with a specific focus on athlete brand partnerships

Key HighlightsGlobal analysisGrowth in partnerships, athlete sponsorship values, respective viability of each sporting/geographical marketBrand comparison analysesScopeThe report analyses the landscape of athlete partnerships across a range of sports, breaking down which geographical and sporting markets are the most committed in terms of spend and deal volume.The report also considers case studies of specific partnerships and brand comparisons between competing brandsReasons to BuyInsight into the commercial development of women's sport, with a focus on the athlete landscape