Channels and Alliances Predictions, 2022 and Beyond

Channels and Alliances Predictions, 2022 and Beyond

This IDC Market Perspective provides IDC's top predictions about the market and technology forces that will shape IT channels and alliances in 2022 and beyond. As customer organizations continue to normalize business practices and technology use post-COVID-19, vendors and their ecosystems must refine recently acquired skills to continuously support customer transformation. For vendors and partners to survive and thrive going forward, they need to form strategy around the trajectory of several critical market conditions."The customer and its own business is now at the center of the industry's go to market, and wide-ranging customer requirements have bred a more organic ecosystem with many more dependencies between vendors, partners, and customers. With ever-increasing complexity, informal relationships and more passive partnerships have become critical to success." — Steve White, program vice president, Channels and Alliances at IDC

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