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Changing U.S. OTT Video Market Dynamics Amid Increased Competition and Economic Uncertainty
Changing U.S. OTT Video Market Dynamics Amid Increased Competition and Economic Uncertainty
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Changing U.S. OTT Video Market Dynamics Amid Increased Competition and Economic Uncertainty
This IDC Market Perspective highlights changes to U.S. over-the-top (OTT) video market dynamics amid increased competition and economic uncertainty."While investors may have soured on the OTT video sector amid a subscriber decline posted by market leader Netflix, the broader U.S. OTT video market is poised for growth even as individual service provider performance will ebb and flow." — Greg Ireland, research director, IDC's Digital Transformation and Multiscreen Video
Please Note: Extended description available upon request.