Betting on New Digital Business Models: IKEA's Entry Into the Utilities Space

Betting on New Digital Business Models: IKEA's Entry Into the Utilities Space

This IDC Market Note looks at the benefits and challenges of adopting digital business models."The delivery of digital business models is a complex balancing act in which technology brings together and augments people, skills, and processes. This balancing act will become a virtuous cycle when IT and LOBs collaborate and speak the same business-tech language," said Erica Spinoni, senior research analyst, European Digital Transformation Practice. "Getting this right will ensure organizations thrive and secure competitive positions in the future".

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