Aviation Gin - A Gin That Created a New Category and Changed the Future of Social Media Marketing - Success Case Study

Aviation Gin - A Gin That Created a New Category and Changed the Future of Social Media Marketing - Success Case Study

Summary

Aviation is an American gin that has managed to create a new category and reshape social media marketing.

Aviation Gin was created in 2006 as a pioneer for the new Western gin style. The product revolutionized the spirits market and at the same time, after a marketing campaign featuring celebrity shareholder Ryan Reynolds, managed to attract the attention of Diageo, which acquired the brand in 2020.

ScopeAviation Gin changed the gin market and perfected celebrity marketing.Social media and celebrity fame are keeping the conversation going as more and more brands are increasing their presence on social networks.In 2018, Aviation Gin was one of the top 10 trending brands on YouTube and top 3 on all social media combined.Reasons to BuyUnderstand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.Access valuable strategic take-outs to help direct future decision-making and inform new product development.