Australia Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2023 Update

Australia Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2023 Update
According to PayNXT360, loyalty market in Australia is expected to grow by 12.6% on annual basis to reach US$3646.4 million in 2023.

In value terms, the loyalty market in Australia has recorded a CAGR of 13.0% during 2018-2022.The loyalty market in Australia will continue to grow over the forecast period and is expected to record a CAGR of 12.1% during 2023-2027. Loyalty market in the country will increase from US$3237.4 million in 2022 to reach US$5748.6 million by 2027.

In Australia, loyalty programs have significantly altered customer shopping behaviour. From increasing their purchasing frequency to choosing specific retailers over competitors, loyalty programs have emerged as a strong marketing tool for brands and retailers over the last few years. The adoption of loyalty programs is projected to further increase in 2023, owing to the macroeconomic environment, including rising inflation.

While the adoption has been increasing, awareness is a critical challenge faced by organizations. According to PayNXT360 estimates, grocery and retail organizations have experienced the greatest engagement with their loyalty programs. As many as 64% of the shoppers have reported using their grocery loyalty program every time they shop.

MyDeal, the online marketplace, is integrated into the loyalty scheme offered by Woolworths in Australia

Everyday Rewards, the loyalty program of Woolworths, has more than 13 million members earning one point on every dollar spent at various retailers across the country. For every 2,000 reward points, loyalty members are able to redeem an AS$10 discount on a future shop or 1,000 Qantas points.
• To allow its members to earn more points and redeem their points at more retailers, Woolworths has integrated MyDeal, the online marketplace in which Woolworths has acquired 80%, into its Everyday Rewards scheme in January 2023. Beyond its group partnerships, the Everyday Rewards loyalty scheme has an additional 1 million users across different retailers, including Qantas, Marley Spoon, Bupa, and now MyDeal.

In October 2022, Woolworths also implemented a new subscription feature, to make the loyalty scheme more attractive and drive additional revenue for the firm.
• For A$7, the firm tripled the rewards for its Everyday Extra members, offering three points on every dollar spent. Along with this, the subscription service also offers a 10% discount on one shop per month with a maximum limit of A$500.

From the short to medium-term perspective, PayNXT360 expects Woolworths to integrate more retailers and brands with its loyalty scheme, thereby making the program more attractive to shoppers in Australia. This will also aid the adoption of a loyalty program over the next few quarters.

Qantas is offering more reward seats to its loyalty program members to ease the burden of inflation

There has been a significant upsurge in the utilization of reward points by Qantas frequent flyers to book seats, especially on international flights where demand is particularly high. Over three million flights were booked in H2 2022, which doubled compared to H2 2021. Owing to this growing demand, the national airline carrier is offering more reward seats to its loyalty program members in 2023.

• In February 2023, Qantas announced that the firm had added tens of thousands of new international reward seats. Furthermore, the firm also extended the period of the campaign by an additional six months, which means that members will be able to access reward seats by the end of 2023. The extension of the reward seat campaigns comes amid growing inflation affecting the disposable income of many across the country.

The loyalty program offered by Qantas has gained widespread traction in 2022. Over the last 12 months, the frequent flyer program added approximately 80,000 new members a month. In H2 2022, the loyalty program generated revenue of A$1 billion for the airline carrier. Furthermore, the earnings before interest and taxation surged to A$220 million, representing a growth of 73%. With the extended reward seat campaign, the firm is projecting further growth in new members, thereby accelerating its revenue growth as well.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope
This report provides in-depth, data-centric analysis of loyalty programs in Australia. Below is a summary of key market segments:

• Australia Retail Sector Spend Value Trend Analysis
Ecommerce Spend
POS Spend

Australia Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2018-2027

Value Accumulated and Value Redemption Rate of Loyalty programs in Australia

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2018-2027
Loyalty Schemes
Loyalty Platforms

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2018-2027
Points programs
Tier-based programs
Mission-driven programs
Spend-based programs
Gaming programs
Free perks programs
Subscription programs
Community programs
Refer a friend program
Paid programs
Cashback programs

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2018-2027
In-Store
Online
Mobile

Australia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
Seller Driven
Payment Instrument
Others

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2018-2027
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others

• Australia Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by online, 2018-2027
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others

• Australia Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store, 2018-2027
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others

• Australia Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App, 2018-2027
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2018-2027
Diversified Retailers
Department Stores
Specialty Stores
Clothing, Footwear & Accessories
Toy & Hobby Shops
Supermarket and Convenience Store
Home Merchandise
Other

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2018-2027
Card Based Access
Digital Access

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2018-2027
B2C Consumers
B2B Consumers

• Australia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
Free
Premium

• Australia Loyalty Platform Spend Market Size and Future Growth Dynamics by Software
Analytics and AI Driven
Normal CRM

• Australia Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
In House
Third Party Vendor

• Australia Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
Cloud
On-Premise

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2018-2027
Software
Services

• Australia Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2018-2027
Custom Built Platform
Off the Shelf Platform

• Australia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour, 2022
By Age Group
By Income Level
By Gender

Reasons to buy
• Gain insights into the Australia loyalty spend market: The report provides a comprehensive overview of the Australia loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.

• Benchmark your business against competitors: The report provides a competitive analysis of the Australia loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.

• Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.

• Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.