Australia Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027

Australia Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027
Summary

Digital Advertising in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key HighlightsThe digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.The Australian digital advertising market had total revenues of $9.2 billion in 2022, representing a compound annual growth rate (CAGR) of 11% between 2017 and 2022.The mobile segment accounted for the market's largest proportion in 2022, with total revenues of $5.8 billion, equivalent to 62.5% of the market's overall value.The growing number of internet users has propelled investments in digital advertising. According to in-house research, in 2022, the number of internet users in Australia reached 24 million as compared to 22.5 million in 2019.ScopeSave time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in AustraliaUse the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in AustraliaLeading company profiles reveal details of key digital advertising market players’ global operations and financial performanceAdd weight to presentations and pitches by understanding the future growth prospects of the Australia digital advertising market with five year forecasts by both value and volumeReasons to BuyWhat was the size of the Australia digital advertising market by value in 2022?What will be the size of the Australia digital advertising market in 2027?What factors are affecting the strength of competition in the Australia digital advertising market?How has the market performed over the last five years?Who are the top competitors in Australia's digital advertising market?