Australia Digital Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026

Australia Digital Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026

Summary

Digital Advertising in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key HighlightsThe digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.The Australian digital advertising market had total revenues of $8.6 billion in 2021, representing a compound annual growth rate (CAGR) of 9.8% between 2016 and 2021.The mobile segment was the market's most lucrative in 2021, with total revenues of $6.4 billion, equivalent to 74.5% of the market's overall value.Market growth was disrupted by the COVID-19 pandemic during the majority of 2020, which caused businesses to reduce their marketing expenditures.ScopeSave time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in AustraliaUse the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in AustraliaLeading company profiles reveal details of key digital advertising market players’ global operations and financial performanceAdd weight to presentations and pitches by understanding the future growth prospects of the Australia digital advertising market with five year forecastsReasons to BuyWhat was the size of the Australia digital advertising market by value in 2021?What will be the size of the Australia digital advertising market in 2026?What factors are affecting the strength of competition in the Australia digital advertising market?How has the market performed over the last five years?What are the main segments that make up Australia's digital advertising market?

Companies Mentioned

Alphabet Inc
Meta Platforms, Inc.
Amazon.com, Inc.
Microsoft Corporation