Argentina B2C E-Commerce and Payment Market 2022

Argentina B2C E-Commerce and Payment Market 2022

Online shoppers in Argentina increased by over half a million, says yStats.com report

Argentina’s B2C E-Commerce share of total retail sales is projected to increase

A forecast cited in the yStats.com report suggests that Argentina’s B2C E-Commerce will account for a significant share of the country’s total sales growth by the year 2025. The COVID-19 health crisis sped up the adoption of E-Commerce, causing a surge in online sales which has continued even as the health crisis eased. In 2021 alone, B2C E-Commerce sales increased by over two-thirds, while the number of digital buyers grew by more than half a million.

Argentina experiences growth in its online supermarket sales

“Electronics” and “Food, beverages, and cleaning supplies” were the largest product categories in Argentina’s B2C E-Commerce in terms of 2021 sales. Moreover, online supermarket sales have been on the growth path since the pandemic outbreak. The competition landscape, however, is still dominated by Latin America’s largest online marketplace, MercadoLibre, which expanded its net revenues in Argentina by more than one-half during 2021.