Americanas, Brazil (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Americanas, Brazil (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Summary

This report provides an overview of Americans Food & Grocery Shopper Profile e, attitudes, usage, top 10 retailers, and market forecasts in Brazil

This report provides an overview Profile of retailer’s shopper base, key performance indicators, sales and market shares

ScopeAmericanas’ strong mass market positioning and innovative discount offers attracts a large customer base, predominantly femaleAmericanas experienced inorganic growth with O2O initiativesAmericanas is expanding in international markets by leveraging its digital propositions to strengthen its market positionReasons to BuyGain a comprehensive view of the food & grocery shopper profile for Americanas in BrazilUnderstand the shopper base by age group, gender, income, demographic and household size for the retailerGain insights into the overall market size and retailer performance in the country