Advertising in Australia - Market Summary, Competitive Analysis and Forecast to 2025

Advertising in Australia - Market Summary, Competitive Analysis and Forecast to 2025

Summary

Advertising in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key HighlightsThe advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.The Australian advertising industry had total revenues of $10.4bn in 2020, representing a compound annual rate of change (CARC) of -1% between 2016 and 2020.The advertising industry is highly correlated with consumer spending and financial power.Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.ScopeSave time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in AustraliaUse the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in AustraliaLeading company profiles reveal details of key advertising market players’ global operations and financial performanceAdd weight to presentations and pitches by understanding the future growth prospects of the Australia advertising market with five year forecastsReasons to BuyWhat was the size of the Australia advertising market by value in 2020?What will be the size of the Australia advertising market in 2025?What factors are affecting the strength of competition in the Australia advertising market?How has the market performed over the last five years?How large is Australia’s advertising market in relation to its regional counterparts?