{"product_id":"worldwide-mobile-in-app-and-in-game-advertising-forecast-2022-2026","title":"Worldwide Mobile In-App and In-Game Advertising  Forecast, 2022–2026","description":"\u003cp\u003eWorldwide Mobile In-App and In-Game Advertising  Forecast, 2022–2026\u003c\/p\u003e\n\n\u003cp\u003eThis IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers\/publishers from that spending, broken down by region and by major ad format. Mobile advertising revenue is additionally broken out by major type, format, and mobile operating system at a global level. Direct mobile game spending and the share of in-game ad revenue that is paid out to mobile game developers\/publishers is broken out into four geographic regions as well: North America, Western Europe, Asia\/Pacific, and a combined the rest of the world (ROW) region.\"In-app advertising is the ultimate sweet spot of advertising — not only does it attracts most new advertising spend but also enjoys the network effects of advertising automation,\" said Karsten Weide, IDC's program VP of Media and Entertainment.\u003c\/p\u003e\n\n\u003cp\u003ePlease Note: Extended description available upon request.\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"March, 2022 \/ 38 Pages \/ MCW16258136","offer_id":47678745051442,"sku":null,"price":5400.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/worldwide-mobile-in-app-and-in-game-advertising-forecast-2022-2026","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}