{"product_id":"worldwide-customer-data-platform-forecast-2021-2025-market-to-surge-to-more-than-3-billion-by-2025","title":"Worldwide Customer Data Platform Forecast, 2021–2025: Market to Surge to More than $3 Billion by 2025","description":"\u003cp\u003eWorldwide Customer Data Platform Forecast, 2021–2025: Market to Surge to More than $3 Billion by 2025\u003c\/p\u003e\n\n\u003cp\u003eThis IDC study presents the size and growth for the customer data platform (CDP) market worldwide. \"The pandemic put a premium on customer data,\" said Gerry Murray, director, Marketing and Sales Technology research at IDC. \"Brands suddenly realized that they cannot effectively present new ways to engage and transact without a holistic view of every customer. The notion that siloed customer data is a competitive disadvantage is now mainstream, as is the risk associated with regulatory and industry changes in non-first-party customer identifiers. That has created a perfect storm for CDPs that aggregate, analyze, and activate customer data in real time.\"\u003c\/p\u003e \n\n\u003cp\u003ePlease Note: Extended description available upon request.\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"July, 2021 \/ 10 Pages \/ MCW16258491","offer_id":47683048145202,"sku":null,"price":5400.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/worldwide-customer-data-platform-forecast-2021-2025-market-to-surge-to-more-than-3-billion-by-2025","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}