{"product_id":"vietnam-buy-now-pay-later-business-and-investment-opportunities-2019-2028-75-kpis-on-buy-now-pay-later-trends-by-end-use-sectors-operational-kpis-market-share-retail-product-dynamics-and-consumer-demographics","title":"Vietnam Buy Now Pay Later Business and Investment Opportunities (2019-2028) – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics","description":"\u003cp\u003eVietnam Buy Now Pay Later Business and Investment Opportunities (2019-2028) – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics\u003c\/p\u003e\n\n\u003cp\u003eReport Description\u003c\/p\u003e\n\n\u003cp\u003eThe buy now, pay later (BNPL) deferred payment option is becoming an increasingly popular way to shop for consumers in Vietnam. The growth of the industry across the country has been primarily driven by the rising adoption of BNPL payment options by millennials and Gen Z shoppers. According to PayNXT360’s Q2 2021 BNPL Survey, BNPL payment in the country is expected to grow by 71.5% on annual basis to reach US$ 697.1 million in 2021.\u003cbr\u003e\n \u003cbr\u003e\nMoreover, the coronavirus pandemic has changed consumers’ behavior towards payment methods, subsequently reshaping the payment sector in Vietnam. It is expected that the increased market attractiveness is likely to attract global BNPL players in the Vietnamese BNPL market in the next three to four quarters.\u003c\/p\u003e\n\n\u003cp\u003eWhile the Vietnamese e-commerce industry is not one of the biggest ones globally, it has been growing significantly over the last few years. This is primarily due to the growing internet penetration rate in the country. The growth in the Vietnamese e-commerce industry is expected to continue its upward trajectory in the next two quarters, with sales and revenue projected to exceed figures of 2020. Consequently, the e-commerce growth is expected to drive the growth of the BNPL payment options.\u003c\/p\u003e\n\n\u003cp\u003eThe BNPL sector in Vietnam is still in its early stages of development. As a result, homegrown BNPL startups are looking to raise funds actively for funding their market expansion strategies and take the first-movers advantage in the market, which is expected to grow significantly over the next few years.\u003c\/p\u003e \n\n\u003cp\u003eAdditionally, Vietnamese BNPL startups are also looking to compete with more established global FinTech companies by raising funds. For instance, in March 2021, Fundiin, a Vietnamese BNPL startup, raised an undisclosed amount to expand its services in the growing Vietnamese market and to get more merchants offering its services to consumers nationwide.\u003c\/p\u003e\n\n\u003cp\u003eMedium to long term growth story of BNPL industry in Vietnam remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 38.1% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 207.0 million in 2020 to reach US$ 4738.5 million by 2028.\u003c\/p\u003e\n\n\u003cp\u003eScope\u003c\/p\u003e\n\n\u003cp\u003eThis report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Vietnam. Below is a summary of key market segments:\u003cbr\u003e\nVietnam BNPL Market Size and Spending Pattern\u003cbr\u003e\n• Gross Merchandise Value Trend Analysis \u003cbr\u003e\n• Average Value Per Transaction Trend Analysis \u003cbr\u003e\n• Transaction Volume Trend Analysis \u003cbr\u003e\nVietnam Buy Now Pay Later Operational KPIs\u003cbr\u003e\n• Buy Now Pay Later Revenues, 2019 – 2028\u003cbr\u003e\n• Buy Now Pay Later Share by Revenue Segments\u003cbr\u003e\n• Buy Now Pay Later Merchant Commission, 2019 – 2028\u003cbr\u003e\n• Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028\u003cbr\u003e\n• Buy Now Pay Later Pay Now \u0026amp; Other Income, 2019 – 2028\u003cbr\u003e\n• Buy Now Pay Later Active Consumer Base, 2019 – 2028\u003cbr\u003e\n• Buy Now Pay Later Bad Debt, 2019 – 2028\u003cbr\u003e\nVietnam Buy Now Pay Later Market Share Analysis by Key Players\u003cbr\u003e\nVietnam Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast\u003cbr\u003e\n• Online Channel\u003cbr\u003e\n• POS Channel\u003cbr\u003e\nVietnam Buy Now Pay Later in Retail Shopping: Market Size and Forecast\u003cbr\u003e\n• Gross Merchandise Value Trend Analysis \u003cbr\u003e\n• Average Value Per Transaction Trend Analysis \u003cbr\u003e\n• Transaction Volume Trend Analysis \u003cbr\u003e\nVietnam Buy Now Pay Later in Home Improvement: Market Size and Forecast\u003cbr\u003e\n• Gross Merchandise Value Trend Analysis \u003cbr\u003e\n• Average Value Per Transaction Trend Analysis \u003cbr\u003e\n• Transaction Volume Trend Analysis\u003cbr\u003e\nVietnam Buy Now Pay Later in Leisure \u0026amp; Entertainment: Market Size and Forecast\u003cbr\u003e\n• Gross Merchandise Value Trend Analysis \u003cbr\u003e\n• Average Value Per Transaction Trend Analysis \u003cbr\u003e\n• Transaction Volume Trend Analysis\u003cbr\u003e\nVietnam Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast\u003cbr\u003e\n• Gross Merchandise Value Trend Analysis \u003cbr\u003e\n• Average Value Per Transaction Trend Analysis \u003cbr\u003e\n• Transaction Volume Trend Analysis\u003cbr\u003e\nVietnam Buy Now Pay Later in Other: Market Size and Forecast\u003cbr\u003e\n• Gross Merchandise Value Trend Analysis \u003cbr\u003e\n• Average Value Per Transaction Trend Analysis \u003cbr\u003e\n• Transaction Volume Trend AnalysisVietnam Buy Now Pay Later Analysis by Consumer Attitude and Behaviour\u003cbr\u003e\n• Buy Now Pay Later Sales Uplift by Product Category\u003cbr\u003e\n• Buy Now Pay Later Spend Share by Age Group\u003cbr\u003e\n• Buy Now Pay Later Gross Merchandise Share by Income \u003cbr\u003e\n• Buy Now Pay Later Gross Merchandise Value Share by Gender\u003cbr\u003e\n• Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis\u003c\/p\u003e\n\n\u003cp\u003eReasons to buy\u003c\/p\u003e\n\n\u003cp\u003e• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.\u003c\/p\u003e\n\n\u003cp\u003e• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.\u003c\/p\u003e\n\n\u003cp\u003e• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.\u003c\/p\u003e\n\n\u003cp\u003e• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.\u003c\/p\u003e\n\n\u003cp\u003e• Market Share by Key Players\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"August, 2021 \/ 50 Pages \/ MCW16258956","offer_id":47683532521778,"sku":null,"price":2880.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/vietnam-buy-now-pay-later-business-and-investment-opportunities-2019-2028-75-kpis-on-buy-now-pay-later-trends-by-end-use-sectors-operational-kpis-market-share-retail-product-dynamics-and-consumer-demographics","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}