{"product_id":"the-2023-2028-world-outlook-for-advertising-agencies","title":"The 2023-2028 World Outlook for Advertising Agencies","description":"\u003cp\u003eThe 2023-2028 World Outlook for Advertising Agencies\u003c\/p\u003e\n\n\u003cp\u003eThis study covers the world outlook for advertising agencies across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.\u003c\/p\u003e\n\n\u003cp\u003eThis study covers advertising agencies as defined by the North American Industrial Classification system or NAICS (pronounced \"nakes\").\u003c\/p\u003e\n\n\u003cp\u003eThe NAICS code for advertising agencies is 54181. It is for this definition that aggregate latent demand estimates are derived. Advertising agencies is specifically defined as follows:\u003c\/p\u003e\n\n\u003cp\u003e54181    See industry description for 541810.\u003c\/p\u003e\n\n\u003cp\u003e541810    This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).\u003c\/p\u003e\n\n\u003cp\u003e5418101    Ad creation, billed separately\u003c\/p\u003e\n\n\u003cp\u003e5418102    Media placement, incl. ad creation not billed separately\u003c\/p\u003e\n\n\u003cp\u003e541810P    Primary services\u003c\/p\u003e\n\n\u003cp\u003e541810SM    Other receipts\u003c\/p\u003e\n\n\u003cp\u003e541810201    Newspapers\u003c\/p\u003e\n\n\u003cp\u003e541810202    Periodicals\u003c\/p\u003e\n\n\u003cp\u003e541810203    Television\u003c\/p\u003e\n\n\u003cp\u003e541810204    Radio, Internet, and other media placements\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"May, 2022 \/ 290 Pages \/ MCW16258029","offer_id":47678615388466,"sku":null,"price":1194.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/the-2023-2028-world-outlook-for-advertising-agencies","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}