{"product_id":"plunketts-advertising-branding-industry-almanac-2023-advertising-branding-industry-market-research-statistics-trends-and-leading-companies","title":"Plunkett's Advertising \u0026 Branding Industry Almanac 2023: Advertising \u0026 Branding Industry Market Research, Statistics, Trends and Leading Companies","description":"\u003cp\u003ePLUNKETT'S ADVERTISING \u0026amp; BRANDING INDUSTRY ALMANAC 2023\u003cbr\u003e\nKey Findings:\u003c\/p\u003e\n\n\u003cp\u003eA complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Advertising \u0026amp; Branding Industry.  Gain vital insights that can help shape strategy for business development, product development and investments.\u003c\/p\u003e\n\n\u003cp\u003eKey Features:Business trends analysisIn-depth industry overviewTechnology trends analysisForecastsSpending, investment, and consumption discussionsIn-depth industry statistics and metricsIndustry employment numbersAdditional Key Features Include:\u003c\/p\u003e\n\n\u003cp\u003eIndustry Glossary \u003cbr\u003e\nIndustry Contacts list, including Professional Societies and Industry Associations\u003c\/p\u003e\n\n\u003cp\u003eProfiles of industry-leading companiesU.S. and Global FirmsPublicly held, Private and SubsidiariesExecutive ContactsRevenuesFor Public Companies: Detailed Financial SummariesPages: 484\u003cbr\u003e\nStatistical Tables Provided: 10\u003cbr\u003e\nCompanies Profiled: 300\u003cbr\u003e\nGeographic Focus: Global\u003c\/p\u003e\n\n\u003cp\u003eKey Questions Answered Include:How is the industry evolving?How is the industry being shaped by new technologies?How is demand growing in emerging markets and mature economies?What is the size of the market now and in the future?What are the financial results of the leading companies?What are the names and titles of top executives?What are the top companies and what are their revenues?This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Advertising \u0026amp; Branding Industry.\u003c\/p\u003e\n\n\u003cp\u003ePlunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Advertising \u0026amp; Branding Industry\u003c\/p\u003e\n\n\u003cp\u003e1.\tIntroduction to the Advertising and Branding Industry\u003cbr\u003e\n2.\tAgencies Face Both Evolving Client Needs and Vast Changes in Media\u003cbr\u003e\n3.\tArtificial Intelligence (AI) Drives Creativity in New Ad Campaigns\u003cbr\u003e\n4.\tDigital \u0026amp; Search Advertising Has Larger Market Share of U.S. Advertising Than TV\u003cbr\u003e\n5.\tMetaverse Provides Advertising Opportunities\u003cbr\u003e\n6.\tProgrammatic Ad Buying Dominates the Digital Media Market\u003cbr\u003e\n7.\tGlobal Internet Market Tops 5.47 Billion Users\/Ultrafast Broadband Expands, both Fixed and Wireless\u003cbr\u003e\n8.\tTelevision Ads Evolve to Face New Challenges, Formats and Online Competitors\u003cbr\u003e\n9.\tDVR Market Evolves\/Time-Shifting Hurts Advertisers\u003cbr\u003e\n10.\tEmbedded Advertising\/Product Placement\/Branded Entertainment and Marketing Soar\u003cbr\u003e\n11.\tSocial Media Rakes in Global Online and Mobile Ad Revenues\u003cbr\u003e\n12.\tEmail Reigns as One of the Single Most Effective Advertising Tools\u003cbr\u003e\n13.\tNewspapers and Magazines Rely on Digital Editions and Apps\u003cbr\u003e\n14.\tBillboards Go Digital\u003cbr\u003e\n15.\tLocation-Based Services (LBS) Enhance Smartphones and Mobile Advertising\u003cbr\u003e\n16.\tPrivate Label Brands Grow in Share of Total Store Sales\u003cbr\u003e\n17.\tLOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers\u003cbr\u003e\n18.\tGrowth in China’s Ad Market\u003cbr\u003e\n19.\tGrowth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics\u003cbr\u003e\n20.\tRetail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders\u003cbr\u003e\n21.\tOnline Marketing, Social Media and Ecommerce Enable Startups\/Disruption in Consumer Products and Cosmetics\u003c\/p\u003e\n\n\u003cp\u003ePlunkett Research Provides In-Depth Tables for the Following Advertising \u0026amp; Branding Industry Statistics\u003c\/p\u003e\n\n\u003cp\u003e1.\tAdvertising \u0026amp; Branding Industry Statistics and Market Size Overview\u003cbr\u003e\n2.\tEstimated U.S. Advertising Sector Revenues by NAICS Code: 2014-2021\u003cbr\u003e\n3.\tAdvertising Agencies, Public Relations Agencies \u0026amp; Direct Mail Advertising: Estimated Sources of Revenue \u0026amp; Expenses, U.S.: 2016-2021\u003cbr\u003e\n4.\tEmployment in Advertising \u0026amp; Related Industries, U.S.: 1990-December 2022\u003cbr\u003e\n5.\tInternet Publishing \u0026amp; Broadcasting \u0026amp; Web Search Portals: Estimated Revenue \u0026amp; Expenses, U.S.: 2016-2021\u003cbr\u003e\n6.\tNewspaper Publishers: Estimated Sources of Revenue \u0026amp; Expenses, U.S.: 2016-2021\u003cbr\u003e\n7.\tPeriodical Publishers: Estimated Sources of Revenue \u0026amp; Expenses, U.S.: 2016-2021\u003cbr\u003e\n8.\tRadio Networks \u0026amp; Radio Stations: Estimated Sources of Revenue \u0026amp; Expenses, U.S.: 2016-2021\u003cbr\u003e\n9.\tTelevision Broadcasting: Estimated Sources of Revenue \u0026amp; Expenses, U.S.: 2016-2021\u003cbr\u003e\n10.\tCable \u0026amp; Other Subscription Programming: Estimated Sources of Revenue \u0026amp; Expenses, U.S.: 2016-2021\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"May, 2023 \/ 480 Pages \/ MCW16257121","offer_id":47678376902962,"sku":null,"price":480.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/plunketts-advertising-branding-industry-almanac-2023-advertising-branding-industry-market-research-statistics-trends-and-leading-companies","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}