{"product_id":"outdoor-advertising-market-global-industry-trends-share-size-growth-opportunity-and-forecast-2023-2028","title":"Outdoor Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028","description":"\u003cp\u003eOutdoor Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028\u003cbr\u003e\nMarket Overview:\u003c\/p\u003e\n\n\u003cp\u003eThe global outdoor advertising market size reached US$ 36.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 53.9 Billion by 2028, exhibiting a growth rate (CAGR) of 6.5% during 2023-2028.\u003c\/p\u003e\n\n\u003cp\u003eOutdoor advertising, also known as out-of-home (OOH) advertising, is used by enterprises to promote products or services and spread business-related information among the masses. It can be placed inside and outside trains and taxis, on billboards and posters, and at bus shelters, shopping centers, airports, kiosks, and sports stadiums. It provides a cost-efficient and long-lasting solution with wide coverage compared to other forms of advertising. As a result, organizations worldwide are relying on outdoor advertising with other media platforms to expand their audience reach and improve brand value and recall rate.\u003c\/p\u003e\n\n\u003cp\u003eOutdoor Advertising Market Trends:\u003c\/p\u003e\n\n\u003cp\u003eThe rising internet penetration, rapid digitization, and the increasing focus on targeted marketing are among the key factors strengthening the growth of the market across the globe. This can also be accredited to expanding retail facilities, coupled with the growing number of people spending time outdoors. Moreover, the rising use of point of sale (POS) campaigns by brands or marketers to promote limited or special edition and discounted products and create impulse purchases is driving the market. Apart from this, with expanding businesses globally, vehicle or transit advertising is gaining immense traction as an on-the-go advertisement with printed graphics to capitalize on an area of high traffic and generate brand awareness. Furthermore, with increasing construction activities of homes and commercial buildings, hoardings and scaffold banners are widely utilized in outdoor advertising to keep the workers safe and promote the available spaces for rent. Besides this, the integration of advanced technologies, such as near field communication (NFC) and artificial intelligence (AI), which generate real-time viewership analytics, is anticipated to present key players with lucrative growth opportunities.\u003c\/p\u003e\n\n\u003cp\u003eKey Market Segmentation:\u003c\/p\u003e\n\n\u003cp\u003eIMARC Group provides an analysis of the key trends in each sub-segment of the global outdoor advertising market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type and segment.\u003c\/p\u003e\n\n\u003cp\u003eBreakup by Type:\u003c\/p\u003e\n\n\u003cp\u003eTraditional Outdoor Advertising\u003cbr\u003e\nDigital Outdoor Advertising\u003c\/p\u003e\n\n\u003cp\u003eBreakup by Segment:\u003c\/p\u003e\n\n\u003cp\u003eBillboard Advertising\u003cbr\u003e\nTransport Advertising\u003cbr\u003e\nStreet Furniture Advertising\u003cbr\u003e\nOthers\u003c\/p\u003e\n\n\u003cp\u003eBillboard advertising represents the largest segment as it requires minimal effort and offers a high rate of investment (ROI).\u003c\/p\u003e\n\n\u003cp\u003eBreakup by Region:\u003c\/p\u003e\n\n\u003cp\u003eAsia\u003c\/p\u003e\n\n\u003cp\u003eChina\u003cbr\u003e\nJapan\u003cbr\u003e\nIndia\u003cbr\u003e\nSouth Korea\u003cbr\u003e\nOthers\u003c\/p\u003e\n\n\u003cp\u003eAustralasia\u003c\/p\u003e\n\n\u003cp\u003eAustralia\u003cbr\u003e\nNew Zealand\u003cbr\u003e\nOthers\u003c\/p\u003e\n\n\u003cp\u003eEurope\u003c\/p\u003e\n\n\u003cp\u003eGermany\u003cbr\u003e\nFrance\u003cbr\u003e\nUnited Kingdom\u003cbr\u003e\nItaly\u003cbr\u003e\nSpain\u003cbr\u003e\nRussia\u003cbr\u003e\nOthers\u003c\/p\u003e\n\n\u003cp\u003eLatin America\u003c\/p\u003e\n\n\u003cp\u003eBrazil\u003cbr\u003e\nMexico\u003cbr\u003e\nOthers\u003c\/p\u003e\n\n\u003cp\u003eMiddle East and Africa\u003c\/p\u003e\n\n\u003cp\u003eSaudi Arabia\u003cbr\u003e\nUAE\u003cbr\u003e\nEgypt\u003cbr\u003e\nSouth Africa\u003cbr\u003e\nOthers\u003c\/p\u003e\n\n\u003cp\u003eAsia holds the majority of the market share on account of the increasing number of commercial spaces in the region.\u003c\/p\u003e\n\n\u003cp\u003eCompetitive Landscape:\u003c\/p\u003e\n\n\u003cp\u003eThe competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry.\u003c\/p\u003e\n\n\u003cp\u003eKey Questions Answered in This Report:\u003c\/p\u003e\n\n\u003cp\u003eWhat was the size of the global outdoor advertising market in 2022?\u003cbr\u003e\nWhat is the expected growth rate of the global outdoor advertising market during 2023-2028?\u003cbr\u003e\nWhat are the key factors driving the global outdoor advertising market?\u003cbr\u003e\nWhat has been the impact of COVID-19 on the global outdoor advertising market?\u003cbr\u003e\nWhat is the breakup of the global outdoor advertising market based on the type?\u003cbr\u003e\nWhat is the breakup of the global outdoor advertising market based on the segment?\u003cbr\u003e\nWhat are the key regions in the global outdoor advertising market?\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"June, 2023 \/ 140 Pages \/ MCW16256988","offer_id":47670838133042,"sku":null,"price":2999.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/outdoor-advertising-market-global-industry-trends-share-size-growth-opportunity-and-forecast-2023-2028","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}