{"product_id":"out-of-home-advertising-market-segmented-by-product-digital-billboards-transit-street-furniture-by-industry-vertical-telecom-transport-bfsi-retail-fmc-g-e-commerce-and-m-e-mechanical-electrical-and-region-global-analysis-of-market-si","title":"Out-of-Home Advertising Market: Segmented: By Product (Digital Billboards, Transit, Street Furniture), By Industry Vertical (Telecom, Transport, BFSI, Retail, FMC\u0026G, E-commerce, and M\u0026E [Mechanical \u0026 Electrical]), And Region – Global Analysis of Market Si","description":"\u003cp\u003eOut-of-Home Advertising Market: Segmented: By Product (Digital Billboards, Transit, Street Furniture), By Industry Vertical (Telecom, Transport, BFSI, Retail, FMC\u0026amp;G, E-commerce, and M\u0026amp;E [Mechanical \u0026amp; Electrical]), And Region – Global Analysis of Market Size, Share \u0026amp; Trends For 2019–2021 And Forecasts To 2031\u003c\/p\u003e\n\n\u003cp\u003eOut-of-Home Advertising Market to surpass USD 49.6 billion by 2031 from USD 25.1 billion in 2021 at a CAGR of 7% in the coming years, i.e., 2021-2031. \u003c\/p\u003e\n\n\u003cp\u003eProduct Overview\u003cbr\u003e\nOOH advertising, also known as outdoor advertising, outdoor media, and out-of-home media, is a type of advertising that is seen outside of the customer's home. Some examples of this type of advertising are Billboards, benches, bus shelters, etc.  Also, there are other OOH advertising models. One of the models is known as “on the go\" where location plays an important role. Examples are Billboards, posters, and wallscapes were placed which can be seen while walking\/changing in position. It also includes other location-based media such as at convenience stores, medical centers, hairdressers, and other physical locations. In total, Billboards, street furniture, transit, and alternative are the four basic types of out-of-home advertising.\u003c\/p\u003e\n\n\u003cp\u003eMarket Highlights\u003cbr\u003e\nOut-of-Home Advertising Market is expected to project a notable CAGR of 7% by 2031\u003c\/p\u003e\n\n\u003cp\u003eThe global OOH industry is likely to be driven by factors such as the rise in NFC and GPS technologies, as well as the growth of digital advertising and networks. Increased spending on programmatic advertising, smart city deployment, and advancements in display technology is also likely to propel the industry forward. Additionally, to extend their product portfolio globally, multinational companies in this industry are working on mergers and acquisitions with other key companies.\u003c\/p\u003e\n\n\u003cp\u003eGlobal Out-of-Home Advertising Market: Segments\u003cbr\u003e\nThe digital Billboards segment is expected to grow with the highest CAGR during 2021-31\u003c\/p\u003e\n\n\u003cp\u003eBased on Product, the global Out-of-Home Advertising Market is fragmented into Digital Billboards, Transit, and Street Furniture. A billboard is a large outdoor advertising structure (also known as a billboard) that is typically located in high-traffic areas such as along main roads. The food and beverage industry, automotive industry, health and medical industry, business and personal services, consumer goods, and others employ various platforms, both static and digital.\u003c\/p\u003e\n\n\u003cp\u003eE-Commerce segment is expected to grow with the highest CAGR during 2021-31\u003c\/p\u003e\n\n\u003cp\u003eGlobal Out-of-Home Advertising Market is classified based on Industry Vertical into Telecom, Transport, BFSI, Retail, FMC\u0026amp;G, E-commerce, and M\u0026amp;E (Mechanical \u0026amp; Electrical). Owing to the increased usage of OOH advertising and the adoption of creative and compelling brand stories to engage with customers, the E-Commerce segment dominates the industry. To entice a big audience, firms come up with new and appealing marketing strategies.\u003c\/p\u003e\n\n\u003cp\u003eMarket Dynamics\u003cbr\u003e\nDrivers\u003cbr\u003e\nThe Growing Urbanization and Infrastructure Developments\u003c\/p\u003e\n\n\u003cp\u003eThe number of people who spend time outside has increased as infrastructure has improved and the number of shopping complexes and malls has increased. As a result, businesses are focusing on using digital OOH advertising as a platform for reaching a larger audience. Furthermore, the popularity of digital billboards has risen as a result of their capacity to effectively engage audiences. Additionally, the cost of digital marketing has decreased in recent years, making them more accessible to businesses of all sizes.\u003c\/p\u003e\n\n\u003cp\u003eThe Increasing Urban Population in Developed and Developing Economies\u003c\/p\u003e\n\n\u003cp\u003eThe rise of the out-of-home (OOH) advertising business was aided by the growing urban population. As the population of cities grows, traffic congestion and waiting times increase. The OOH advertising business is being driven by the growing urban population in developed and developing countries, which is contributing to increased traffic congestion.\u003c\/p\u003e\n\n\u003cp\u003eRestraint\u003cbr\u003e\nThe volatile costs associated with the Out-of-Home Advertising\u003c\/p\u003e\n\n\u003cp\u003eThe out-of-home advertising (OOH) market's growth is likely to be limited by the unpredictable cost of advertising. Billboard advertising expenses fluctuate depending on a variety of criteria including circulation (the total volume of vehicles passing by the billboard), demographics, and impressions.\u003c\/p\u003e\n\n\u003cp\u003eGlobal Out-of-Home Advertising Market: Key Players\u003cbr\u003e\nJCDecaux Group\u003cbr\u003e\nCompany Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis\u003c\/p\u003e\n\n\u003cp\u003eClear Channel Outdoor Holdings Inc.\u003cbr\u003e\nOUTFRONT Media\u003cbr\u003e\nDaktronics Dr.\u003cbr\u003e\nPrismview LLC\u003cbr\u003e\nNEC Display Solutions Ltd.\u003cbr\u003e\nOOH advertising! Media Ltd.\u003cbr\u003e\nBroadsign International LLC.\u003cbr\u003e\nStroer SE \u0026amp; Co. KGaA\u003cbr\u003e\nMvix, Inc.\u003cbr\u003e\nChristie Digital Systems Inc.\u003cbr\u003e\nOther Prominent Players\u003cbr\u003e\nGlobal Out-of-Home Advertising Market: Regions\u003cbr\u003e\nGlobal Out-of-Home Advertising Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. In 2021, Asia Pacific was the largest ooh (out-of-home advertising) market. The rise of the out-of-home (OOH) advertising business was aided by the growing urban population. As the population of cities grows, traffic congestion and waiting times increase. The ooh (out-of-home advertising) market in North America was the second largest. Asia-Pacific, Eastern Europe, Western Europe, South America, North America, the Middle East, and Africa are the regions covered in this research.\u003c\/p\u003e\n\n\u003cp\u003eImpact of COVID-19 on Out-of-Home Advertising Market\u003cbr\u003e\nCovid-19 has had an impact on nearly every aspect of our life. While many of the changes brought about may be transient, others will be permanent. Due to the pandemic, people spent less time traveling to work or walking around the streets, resulting in a significant reduction in both automotive and pedestrian traffic in the city. While this may have been a welcome relief for city dwellers, it is not a happy situation for Out-of-Home (OOH) advertisers that rely on these high-traffic areas.\u003c\/p\u003e\n\n\u003cp\u003eGlobal Out-of-Home Advertising Market is further segmented by region into:\u003c\/p\u003e\n\n\u003cp\u003eNorth America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – the United States and Canada\u003cbr\u003e\nLatin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America\u003cbr\u003e\nEurope Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Russia, and Rest of Europe\u003cbr\u003e\nAsia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, New Zealand, Australia, and Rest of Asia Pacific\u003cbr\u003e\nthe Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – UAE, Egypt, Saudi Arabia, South Africa, and Rest of the Middle East and Africa\u003cbr\u003e\nThe global Out-of-Home Advertising Market report also contains an analysis on:\u003cbr\u003e\nOut-of-Home Advertising Market Segments:\u003c\/p\u003e\n\n\u003cp\u003eBy Product\u003cbr\u003e\nDigital Billboards\u003cbr\u003e\nTransit\u003cbr\u003e\nStreet Furniture \u003cbr\u003e\nBy Industry Vertical\u003cbr\u003e\nTelecom\u003cbr\u003e\nTransport\u003cbr\u003e\nBFSI\u003cbr\u003e\nRetail\u003cbr\u003e\nFMC\u0026amp;G\u003cbr\u003e\nE-commerce\u003cbr\u003e\nM\u0026amp;E (Mechanical \u0026amp; Electrical)\u003cbr\u003e\nOut-of-Home Advertising Market Dynamics\u003cbr\u003e\nOut-of-Home Advertising Market Size\u003cbr\u003e\nSupply \u0026amp; Demand\u003cbr\u003e\nCurrent Trends\/Issues\/Challenges\u003cbr\u003e\nCompetition \u0026amp; Companies Involved in the Market\u003cbr\u003e\nValue Chain of the Market\u003cbr\u003e\nMarket Drivers and Restraints\u003cbr\u003e\nOut-of-Home Advertising Market Report Scope and Segmentation\u003cbr\u003e\nReport Attribute Details\u003cbr\u003e\nThe market size value in 2021 USD  25.1 billThe revenue\u003cbr\u003e\nThe revenue forecast in 2031 USD  49.6 billion\u003cbr\u003e\nGrowth Rate CAGR of 7% from 2021 to 2031\u003cbr\u003e\nThe base year for estimation 2020\u003cbr\u003e\nQuantitative units Revenue in USD million and CAGR from 2021 to 2031\u003cbr\u003e\nReport coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends\u003cbr\u003e\nSegments covered Product, Industry Vertical and  Region\u003cbr\u003e\nRegional scope North America, Europe, Asia Pacific, Latin America, Middle East \u0026amp; Africa (MEA)\u003cbr\u003e\nKey companies profiled JCDecaux Group, Clear Channel Outdoor Holdings Inc., OUTFRONT Media, Daktronics Dr., Prismview LLC, NEC Display Solutions Ltd., OOH advertising! Media Ltd., Broadsign International LLC., Stroer SE \u0026amp; Co. KGaA, Mvix, Inc., Christie Digital Systems Inc., and Other Prominent Players.\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"June, 2022 \/ 276 Pages \/ MCW16257923","offer_id":47678596940082,"sku":null,"price":5940.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/out-of-home-advertising-market-segmented-by-product-digital-billboards-transit-street-furniture-by-industry-vertical-telecom-transport-bfsi-retail-fmc-g-e-commerce-and-m-e-mechanical-electrical-and-region-global-analysis-of-market-si","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}