{"product_id":"market-research-polling-services","title":"Market Research \u0026 Polling Services","description":"\u003cp\u003eMarket Research \u0026amp; Polling Services\u003cbr\u003e\nBrief Excerpt from Industry Overview Chapter:\u003c\/p\u003e\n\n\u003cp\u003eCompanies in this industry gather, record, tabulate, and present marketing and public opinion data. Major companies include Forrester Research, Gallup, Gartner, Nielsen, and Westat (all based in the US); GfK (Germany), INTAGE (Japan), Ipsos (France), and Kantar (UK).\u003c\/p\u003e\n\n\u003cp\u003eCOMPETITIVE LANDSCAPE\u003c\/p\u003e\n\n\u003cp\u003eDemand is driven primarily by the health of the economy and corporate profits. The profitability of individual companies depends on managing costs and maintaining a steady flow of work. Large companies have advantages in providing a variety of research and ancillary services to large customers, and in achieving economies of scale in marketing and computerized operations. Small companies can compete successfully by specializing in a research methodology or in emerging niche knowledge areas. The US industry is concentrated: the top 50 companies generate about 60% of industry revenue.\u003c\/p\u003e\n\n\u003cp\u003ePRODUCTS, OPERATIONS \u0026amp; TECHNOLOGY\u003c\/p\u003e\n\n\u003cp\u003eMajor services are marketing research, accounting for about 70% of the industry's revenue. This is followed by over the internet (more than 10%) followed by face-to-face method (less than 10%), by telephone (5%), and using focus groups (about 5%). Many research firms specialize in 1) a discipline, such as customer satisfaction, human resources, or advertising tracking; 2) an industry segment, such as technology or pharmaceuticals; or 3) marketing services, such as focus groups, polling, or psychographics.\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"September, 2023 \/ - \/ MCW16256716","offer_id":47670776332594,"sku":null,"price":155.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/market-research-polling-services","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}