{"product_id":"kenya-mobile-money-market-industry-trends-share-size-growth-opportunity-and-forecast-2023-2028","title":"Kenya Mobile Money Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028","description":"\u003cp\u003eKenya Mobile Money Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028\u003c\/p\u003e\n\n\u003cp\u003eThe Kenya mobile money market size reached US$ 109.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 348.3 Billion by 2028, exhibiting a growth rate (CAGR) of 20.1% during 2023-2028.\u003c\/p\u003e\n\n\u003cp\u003eMobile money is an innovative payment service that is operated under financial regulations and performed using a mobile device, offering simple person-to-person money transfer rather than complex banking transactions. It is an easy, secure, fast and affordable way of making payment.\u003c\/p\u003e\n\n\u003cp\u003eKenya is the second largest market for mobile money in Africa. Increasing adoption of mobile payment by major economic sectors in Kenya such as agriculture, health, retail and wholesale has supported the growth of mobile money industry in the country. Moreover, M-Pesa had launched mobile money services which included financial transactions such as deposit and withdrawal of money, transfer money, pay bills, etc. This initiative by M-Pesa has further boosted the mobile financial services market in Kenya. The popularity of mobile money is currently increasing among businesses in the country. It is largely being used for peer to peer transfer, cash transfer and purchasing goods and services. A large number of businesses and persons are using mobile money platform as a primary account for financial transactions. Various other factors driving the mobile money market in Kenya are increasing use of smart phones, rising internet penetration, lack of access to formal banking and increasing financial inclusion.\u003c\/p\u003e\n\n\u003cp\u003eKey Market Segmentation:\u003cbr\u003e\nIMARC Group provides an analysis of the key trends in each sub-segment of the Kenya mobile money market report, along with forecasts for the period 2023-2028. Our report has categorized the market based on technology, business model and transaction type.\u003c\/p\u003e\n\n\u003cp\u003eBreakup by Technology:\u003c\/p\u003e\n\n\u003cp\u003eUSSD\u003cbr\u003e\nMobile Wallets\u003cbr\u003e\nOthers\u003c\/p\u003e\n\n\u003cp\u003eCurrently, USSD holds majority of the market share in the Kenya mobile money market.\u003c\/p\u003e\n\n\u003cp\u003eBreakup by Business Model:\u003c\/p\u003e\n\n\u003cp\u003eMobile Led Model\u003cbr\u003e\nBank Led Model\u003c\/p\u003e\n\n\u003cp\u003eCurrently, mobile led model holds the largest share in the Kenya mobile money market.\u003c\/p\u003e\n\n\u003cp\u003eBreakup by Transaction Type:\u003c\/p\u003e\n\n\u003cp\u003ePeer to Peer\u003cbr\u003e\nBill Payments\u003cbr\u003e\nAirtime Top-ups\u003cbr\u003e\nOthers\u003c\/p\u003e\n\n\u003cp\u003eCurrently, peer to peer transaction type holds the highest share in the market.\u003c\/p\u003e\n\n\u003cp\u003eCompetitive Landscape:\u003cbr\u003e\nThe report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry. Some of the key players include:\u003c\/p\u003e\n\n\u003cp\u003eM-Pesa (Vodafone Group)\u003cbr\u003e\nEquitel Inc.\u003cbr\u003e\nMobiKash Afrika Limited\u003cbr\u003e\nAirtel Money\u003c\/p\u003e\n\n\u003cp\u003eKey Questions Answered in This Report:\u003cbr\u003e\nHow has the Kenya mobile money market performed so far and how will it perform in the coming years?\u003cbr\u003e\nWhat has been the impact of COVID-19 on the Kenya mobile money market?\u003cbr\u003e\nWhat is the breakup of the Kenya mobile money market based on the technology?\u003cbr\u003e\nWhat is the breakup of the Kenya mobile money market based on the business model?\u003cbr\u003e\nWhat is the breakup of the Kenya mobile money market based on the transaction type?\u003cbr\u003e\nWhat are the various stages in the value chain of the Kenya mobile money market?\u003cbr\u003e\nWhat are the key driving factors and challenges in Kenya mobile money market?\u003cbr\u003e\nWhat is the structure of the Kenya mobile money market and who are the key players?\u003cbr\u003e\nWhat is the degree of competition in the Kenya mobile money market?\u003c\/p\u003e","brand":"Service Industries","offers":[{"title":"February, 2023 \/ 97 Pages \/ MCW16274178","offer_id":47709094510898,"sku":null,"price":3239.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/kenya-mobile-money-market-industry-trends-share-size-growth-opportunity-and-forecast-2023-2028","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}