{"product_id":"indian-advertising-market-industry-trends-share-size-growth-opportunity-and-competitive-analysis-forecast-2021-2026","title":"Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Competitive Analysis Forecast 2021-2026","description":"\u003cp\u003eIndian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Competitive Analysis Forecast 2021-2026\u003c\/p\u003e\n\n\u003cp\u003eThe Indian advertising market exhibited strong growth during 2015-2020 and is expected to grow at a CAGR of 11% during 2021-2026. The growth of the advertising industry is highly dependent on the penetration of various media platforms. India, with its developing economy, provides numerous opportunities to advertisers to promote their products and services through the expanding media channels in the region. The economic growth has also led to an increase in the spending power of a significant portion of the population, creating an affluent brand conscious consumer-base. As a result, the companies are focusing on creating a strong brand-image for themselves by advertising extensively.\u003c\/p\u003e\n\n\u003cp\u003eIndian Advertising Market Growth Drivers and Industry Trends:\u003c\/p\u003e\n\n\u003cp\u003eOver the next few years, the Indian advertising market is projected to be the fastest-growing advertising market in Asia, after China. This growth can be attributed to a number of favourable factors. One of the primary factors is the rapid penetration of smartphones and internet in the country which facilitates the use of digital advertising. Increasing population and favourable government regulations are some of the other growth driving factors. Looking forward, the Indian advertising market\u003c\/p\u003e\n\n\u003cp\u003eThe report has analysed the market on the basis of segments, covering television, print, radio, internet\/online, mobile and outdoor. Among these, print advertising currently accounts for the largest market share, representing the most popular segment. The report also provides an analysis of the competitive landscape along with the profiles of the key players operating in the market.\u003c\/p\u003e\n\n\u003cp\u003eThis report provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study, that has been undertaken using both desk-based and qualitative primary research, has analysed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.\u003c\/p\u003e\n\n\u003cp\u003eFocus of the Analysis:\u003c\/p\u003e\n\n\u003cp\u003eHistorical, Current and Future Market Trends\u003cbr\u003e\nComposition of the market\u003cbr\u003e\nKey Drivers and Challenges\u003cbr\u003e\nImpact of COVID-19 on the industry\u003cbr\u003e\nMajor players\u003cbr\u003e\nSWOT analysis of the industry\u003c\/p\u003e\n\n\u003cp\u003eCompetitive Landscape:\u003cbr\u003e\nIndian advertising industry is highly fragmented with the presence of several small and large palyers. Some of the major players in the market are:\u003c\/p\u003e\n\n\u003cp\u003eJWT India\u003cbr\u003e\nOgilvy \u0026amp; Mather India\u003cbr\u003e\nDDB Mudra Group\u003cbr\u003e\nFCB-Ulka Advertising Ltd.\u003cbr\u003e\nRediffusion - DY\u0026amp;R\u003cbr\u003e\nMcCann Erickson India\u003c\/p\u003e\n\n\u003cp\u003eUnderstanding the Indian advertising market:\u003c\/p\u003e\n\n\u003cp\u003eTelevision Advertising Market\u003c\/p\u003e\n\n\u003cp\u003eFocus of the analysis:\u003c\/p\u003e\n\n\u003cp\u003eAn overview of the television broadcasting industry\u003cbr\u003e\nAnalysis of various sub-segments with their performance\u003cbr\u003e\nMajor industries that use television as an advertising medium  \u003cbr\u003e\nMajor companies that use television as an advertising medium\u003cbr\u003e\nHistorical growth trends and driving factors\u003c\/p\u003e\n\n\u003cp\u003ePrint Advertising Market\u003c\/p\u003e\n\n\u003cp\u003eFocus of the analysis:\u003c\/p\u003e\n\n\u003cp\u003eAn overview of the print advertising industry\u003cbr\u003e\nAnalysis of various sub-segments with their performance\u003cbr\u003e\nMajor players in each segment and their performance\u003cbr\u003e\nMajor industries that use print as an advertising medium\u003cbr\u003e\nMajor companies that use print as an advertising medium\u003cbr\u003e\nHistorical growth trends and driving factors\u003c\/p\u003e\n\n\u003cp\u003eRadio Advertising Market\u003c\/p\u003e\n\n\u003cp\u003eFocus of the analysis:\u003c\/p\u003e\n\n\u003cp\u003eAn overview of the radio advertising industry\u003cbr\u003e\nRadio listenership across the country\u003cbr\u003e\nMajor industries that use radio as an advertising medium  \u003cbr\u003e\nMajor companies that use radio as an advertising medium  \u003cbr\u003e\nHistorical growth trends and driving factors\u003c\/p\u003e\n\n\u003cp\u003eInternet\/Online Advertising Market\u003c\/p\u003e\n\n\u003cp\u003eFocus of the analysis:\u003c\/p\u003e\n\n\u003cp\u003eAn overview of the Internet\/On-line advertising industry\u003cbr\u003e\nViewership of various websites\u003cbr\u003e\nMajor industries that use internet as an advertising medium  \u003cbr\u003e\nMajor companies that use internet as an advertising medium  \u003cbr\u003e\nHistorical growth trends and driving factors\u003c\/p\u003e\n\n\u003cp\u003eMobile Advertising Market\u003c\/p\u003e\n\n\u003cp\u003eFocus of the analysis:\u003c\/p\u003e\n\n\u003cp\u003eAn overview of the mobile advertising industry\u003cbr\u003e\nVarious forms of mobile advertising\u003cbr\u003e\nMajor industries that use mobile as an advertising medium  \u003cbr\u003e\nMajor companies that use mobile as an advertising medium  \u003cbr\u003e\nHistorical growth trends and driving factors\u003c\/p\u003e\n\n\u003cp\u003eOutdoor Advertising Market\u003c\/p\u003e\n\n\u003cp\u003eFocus of the analysis:\u003c\/p\u003e\n\n\u003cp\u003eAn overview of the outdoor advertising industry\u003cbr\u003e\nAnalysis of various sub-segments with their performance\u003cbr\u003e\nMajor industries and companies that use outdoor advertising as an advertising medium  \u003cbr\u003e\nHistorical growth trends for each sub-segment and driving factors\u003c\/p\u003e\n\n\u003cp\u003eInformation Sources:\u003c\/p\u003e\n\n\u003cp\u003eInformation has been sourced from both primary and secondary sources:\u003c\/p\u003e\n\n\u003cp\u003ePrimary sources include industry surveys and face to face\/telephone interviews with industry experts.\u003cbr\u003e\nSecondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"June, 2021 \/ 95 Pages \/ MCW16258517","offer_id":47683056337202,"sku":null,"price":2399.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/indian-advertising-market-industry-trends-share-size-growth-opportunity-and-competitive-analysis-forecast-2021-2026","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}