{"product_id":"india-buy-now-pay-later-market-outlook-to-2026-cascading-growth-driven-by-one-click-payment-ease-unmatched-expediency-among-lending-solutions-and-free-of-cost-deferment-of-payments-coupled-with-rising-adoption-by-merchant-payments-due-to-increase-in-cu","title":"India Buy Now Pay Later Market Outlook to 2026: Cascading Growth driven by one-click payment ease, unmatched expediency among lending solutions and free of cost deferment of payments, coupled with rising adoption by Merchant Payments due to increase in Cu","description":"\u003cp\u003eIndia Buy Now Pay Later Market Outlook to 2026: Cascading Growth driven by one-click payment ease, unmatched expediency among lending solutions and free of cost deferment of payments, coupled with rising adoption by Merchant Payments due to increase in Customer Conversion and Sales Value\u003c\/p\u003e   \n\n\u003cp\u003eThe report titled “India Buy Now Pay Later Market Outlook to 2026: Cascading Growth driven by one-click payment ease, unmatched expediency among lending solutions and free of cost deferment of payments, coupled with rising adoption by Merchant Payments due to increase in Customer Conversion and Sales Value” provides a comprehensive analysis of the fast-growing Buy Now Pay later market, and the financing ecosystem of such a service in India. The report focuses on the Buy Now Pay later market size, analysis of Global Buy Now Pay Later Space and Indian Digital Lending Sector, while taking a look at how impact of COVID-19 has changed the purchase behavior of Indian Consumers which has led to the rise of this market, what are the major growth drivers of this market and issues, challenges and risks faced by both consumers and Buy Now Pay Later (“BNPL”) companies. The report also focuses on Demand side analysis, including consumer segmentation of Buy Now Pay Later consumers by age group, and Consumer Persona Analysis.The report titled “India Buy Now Pay Later Market Outlook to 2026: Cascading Growth driven by one-click payment ease, unmatched expediency among lending solutions and free of cost deferment of payments, coupled with rising adoption by Merchant Payments due to increase in Customer Conversion and Sales Value” provides a comprehensive analysis of the fast-growing Buy Now Pay later market, and the financing ecosystem of such a service in India. The report focuses on the Buy Now Pay later market size, analysis of Global Buy Now Pay Later Space and Indian Digital Lending Sector, while taking a look at how impact of COVID-19 has changed the purchase behavior of Indian Consumers which has led to the rise of this market, what are the major growth drivers of this market and issues, challenges and risks faced by both consumers and Buy Now Pay Later (“BNPL”) companies. The report also focuses on Demand side analysis, including consumer segmentation of Buy Now Pay Later consumers by age group, and Consumer Persona Analysis.\u003c\/p\u003e\n\n\u003cp\u003eThe report deep dives into the current BNPL Companies such as Lazypay,Simpl, Zest Money, Kreditbee, Cashe, ePayLater, Capital Float (Amazon Pay Later service provider), Flipkart Paylater, Ola Money postpaid, Slice, Postpe, Dhani Onefreedom Card, covering the market share of such companies in the BNPL Space in India , By Gross Merchandise Value (“GMV”) loaned to consumers, revenue growth of BNPL companies from FY’19-FY’21, and in-depth study of investments made to these players over the last 5 years, including details of investors, funding rounds and funding amount. A thorough cross-comparative analysis of BNPL companies is included in the report across various parameters such as demand side decision making (onboarding process, customer praise points, customer pain points, brand image, etc), competitive assessment (Unique Selling point, Lending partners, Merchant Partners, Average daily transactions,\u003c\/p\u003e\n\n\u003cp\u003eThe report also includes Case Studies of niche players in the BNPL space such as SaveIN, a healthcare BNPL service provider, and ePayLater, a B2B BNPL service provider, along with interviews from their respective founders to shed some light in these niche spaces in the market.\u003c\/p\u003e\n\n\u003cp\u003eThe report concludes with future outlook for the market along with projections of the BNPL market, along with recommendations on Best practices specific to this market and segment analysis, highlighting major opportunities for growth in this market.\u003c\/p\u003e\n\n\u003cp\u003eIndian Buy Now Pay Later Market\u003c\/p\u003e\n\n\u003cp\u003eIndian Buy Now Pay later market grew at a CAGR of ~321 % by Gross merchandise value (total value of the loans disbursed to consumers), during FY’19-FY’21. The Average ticket size has shown a ~24x growth in the same period as well.\u003c\/p\u003e\n\n\u003cp\u003eIndia Buy Now Pay later Market Segmentation\u003c\/p\u003e\n\n\u003cp\u003eE-commerce, and food aggregators provide majority GMV with ~38% of market share in the total GMV of BNPL market in India. Online transactions are prevalent compared to offline PoS transactions, and South zone accounts for majority of the demand for BNPL services.\u003c\/p\u003e\n\n\u003cp\u003eDemand Side Analysis: 26-35 Years age group is the prime segment of BNPL users, with ~40% of market share of the total Gross Merchandise Value (“GMV”). 26-35 Years bachelor population in metro cities with recent employment, lack of credit line and frequent 18-25 years population E-commerce users in metro cities are the earliest adopters of BNPL services. Thriving E-commerce and convenience offered by BNPL services are primary reasons for users to adopt Pay Later practices.\u003c\/p\u003e\n\n\u003cp\u003eCompetition Scenario among BNPL Players:\u003c\/p\u003e\n\n\u003cp\u003eThe India BNPL market consists of App-based BNPL players, such as Lazypay, Simpl, Zest money, Cashe E-Commerce\/Travel Aggregators offering BNPL Services such as Amazon Pay Later (Capital Float), Flipkart Pay Later, and Ola Money Postpaid Card Based BNPL Players such as Postpe, Slice and Dhani Onefreedom Card M-wallet players offering BNPL services such as Freecharge Pay Later, Paytm Postpaid, and Zip pay Later by Mobikwik\u003cbr\u003e\nLazypay leads the BNPL market with ~39% of the total Gross Merchandise Value (“GMV”) followed by players such as Capital Float (Amazon Pay Later) and Zest Money.\u003c\/p\u003e\n\n\u003cp\u003eComparative Landscape of India Buy Now Pay Later Market\u003c\/p\u003e\n\n\u003cp\u003eLow penalty for payment delay, app stability, fast customer issue addressing are among major features commended by customers. Even among niche players, adoption has been driven by ease of on-boarding of new customers.\u003cbr\u003e\nE-commerce BNPL players such as Flipkart Pay Later, and Amazon Pay Later (Capital Float) have shown largest surge in their revenues from FY’19 to FY’21\u003cbr\u003e\nThe total funding for BNPL players has been valued at ~1.6 billion dollars as of CY’21; Postpe, Slice and Capital Float are the most funded BNPL companies\u003cbr\u003e\nIndia Buy now Pay later Market Future Outlook and Projections\u003cbr\u003e\nThe Used Buy Now Pay later Market in India is anticipated to grow with the growing adoption of smart phones and internet penetration, credit demand unfulfilled by credit cards, and convenience offered by BNPL platforms. Over the forecast period FY’22-FY’26, the India Buy Now Pay Later Market is further anticipated to showcase an upward trend in terms of Gross Merchandise Value (“GMV”) and average ticket size, much faster than the earlier years, with the market consistently expanding. Expected RBI regulations are expected to make the market more secure for customers as well.\u003c\/p\u003e\n\n\u003cp\u003eKey Segments Covered in India Buy Now Pay Later Market\u003c\/p\u003e\n\n\u003cp\u003eIndian Buy Now Pay Later Market Size and Segmentation\u003cbr\u003e\nAnalysis of BNPL market as a part of Digital Lending Sector In India\u003cbr\u003e\nIndia Buy Now Pay Later Market Size, By GMV, In INR Crores, FY’19-FY’21\u003cbr\u003e\nTrend Analysis of Average Value per Transaction, In INR, FY’19 to FY’21\u003cbr\u003e\nSegmentation, By Mode of Payment (Online vs Offline), In INR Crores, FY’21\u003cbr\u003e\nSegmentation, By Lending Channels (such as E-commerce retail, Food aggregators, travel aggregators, etc.), In INR Crores, FY’21\u003cbr\u003e\nSegmentation, By Geography, In INR Crores, FY’21\u003cbr\u003e\nDemand Side Analysis of the Buy Now Pay Later Market in India\u003cbr\u003e\nConsumer Segmentation of the BNPL Space, By Age Group, FY’21\u003cbr\u003e\nCross Comparison of Major BNPL Players across major decision making parameters (such as onboarding process, ease of use, brand image, customer ratings, issueas and praise points by customers)\u003cbr\u003e\nSupply Side Analysis of the Buy Now Pay Later Market in India\u003cbr\u003e\nMarket Share (By Gross Merchandise Value Loaned to customers, in INR), and Average daily Transactions (In INR), of Major Buy Now Pay Later Players in India, FY’21\u003cbr\u003e\nGMV Growth Analysis of Major Players in the BNPL Space, By Gross Merchandise Value Loaned to customers, in INR, FY’19-FY’21\u003cbr\u003e\nInvestment Analysis of the BNPL Players (Funding Rounds, total investments from FY’16-FY’21, Investors)\u003cbr\u003e\nComparative Assessment, By:\u003cbr\u003e\nVintage\u003cbr\u003e\nOffice Location\u003cbr\u003e\nNumber of Employees\u003cbr\u003e\nHolding Company\u003cbr\u003e\nUSP\u003cbr\u003e\nMerchant Partners\u003cbr\u003e\nLending Partners\u003c\/p\u003e\n\n\u003cp\u003eCase Study of Niche BNPL Players\u003c\/p\u003e\n\n\u003cp\u003eCase Study 1: EPayLater, the leading B2B BNPL Player in India\u003cbr\u003e\nOutlook and Projections of the BNPL Market in India, FY’22 – FY’26\u003cbr\u003e\nFuture of Lending Channels of BNPL Space in India\u003cbr\u003e\nExpected Changes in Regulations as proposed by RBI\u003cbr\u003e\nMarket Size of Buy Now Pay Later Market in India and Projected Ticket Size, by GMV (INR), FY’22-FY’26\u003cbr\u003e\nKey Target Audience\u003cbr\u003e\nScheduled Commercial Banks\u003cbr\u003e\nNon-Banking Financing Companies\u003cbr\u003e\nBuy Now Pay Later Companies\u003cbr\u003e\nE-Commerce Platforms\u003cbr\u003e\nPayment Gateway Companies\u003cbr\u003e\nOnline Food Aggregator Companies\u003cbr\u003e\nOnline Cab\/bus\/ flight booking platforms\u003cbr\u003e\nOnline Streaming Services\u003cbr\u003e\nHealthcare Chains\u003c\/p\u003e\n\n\u003cp\u003eTime Period Captured in the Report:\u003c\/p\u003e\n\n\u003cp\u003eHistorical Period: FY’16-FY’21\u003cbr\u003e\nForecast Period: FY’22-FY’26\u003cbr\u003e\nMajor Buy Now Pay Later Companies in India:\u003cbr\u003e\nApp-based BNPL Players\u003cbr\u003e\nLazypay\u003cbr\u003e\nSimpl\u003cbr\u003e\nZest Money\u003cbr\u003e\nKreditbee\u003cbr\u003e\nCashe\u003cbr\u003e\nePayLater\u003cbr\u003e\nPlatform based (e-commerce, online travel aggregators)\u003cbr\u003e\nCapital Float (Amazon Pay Later service provider)\u003cbr\u003e\nFlipkart Paylater\u003cbr\u003e\nOla Money postpaid\u003cbr\u003e\nCard based Players\u003cbr\u003e\nSlice\u003cbr\u003e\nPostpe\u003cbr\u003e\nDhani Onefreedom Card\u003cbr\u003e\nM-wallets offering BNPL Services\u003cbr\u003e\nFreecharge Pay Later\u003cbr\u003e\nPaytm Postpaid\u003cbr\u003e\nZipPay later by Mobikwik\u003cbr\u003e\nBanks offering BNPL Services\u003cbr\u003e\nPay Later by ICICI\u003c\/p\u003e\n\n\u003cp\u003eKey Topics Covered in the Report\u003c\/p\u003e\n\n\u003cp\u003eGlobal E-Commerce and Online Food Delivery Market Snapshot\u003cbr\u003e\nThe Global Buy Now Pay Later Market Overview\u003cbr\u003e\nBuy Now Pay Later and the Fintech Ecosystem in India\u003cbr\u003e\nIndia Digital Lending Sector Snapshot\u003cbr\u003e\nThe Impact of COVID19 in customer behavior\u003cbr\u003e\nIndia Buy Now Pay Later Market Ecosystem\u003cbr\u003e\nValue Chain Analysis of India Buy Now Pay Later Market\u003cbr\u003e\nWhy is the BNPL market picking up traction in India?\u003cbr\u003e\nRegulatory landscape of BNPL Market\u003cbr\u003e\nIssues, Challenges and Risks in the Buy Now Pay Later Market in India\u003cbr\u003e\nSWOT Analysis of the Buy Now Pay Later Market in India\u003cbr\u003e\nAnalysis of BNPL market as a part of Digital Lending Sector In India\u003cbr\u003e\nIndia Buy Now Pay Later Market Size, By GMV, In INR Crores, FY’19-FY’21\u003cbr\u003e\nTrend Analysis of Average Value per Transaction, In INR, FY’19 to FY’21\u003cbr\u003e\nSegmentation, By Mode of Payment (Online vs Offline)\u003cbr\u003e\nSegmentation, By Lending Channels (such as E-commerce retail, Food aggregators, travel aggregators, etc.)\u003cbr\u003e\nSegmentation, By Geography\u003cbr\u003e\nConsumer Segmentation of the BNPL Space, By Age Group, FY’21\u003cbr\u003e\nAdoption Rationale of BNPL Services\u003cbr\u003e\nCross Comparison of Major BNPL Players across major decision making parameters (such as onboarding process, ease of use, brand image, customer ratings, issueas and praise points by customers)\u003cbr\u003e\nMarket Share (By GMV), and Average daily Transactions, of Major Buy Now Pay Later Players in India, FY21\u003cbr\u003e\nGMV Growth Analysis of Major Players in the BNPL Space, FY’19-FY’21\u003cbr\u003e\nInvestment Analysis of the BNPL Players\u003cbr\u003e\nA look at Investment rounds of Major BNPL Players\u003cbr\u003e\nComparative Assessment: Company Overview (Vintage, Office Location, Number of Employees, Holding Company)\u003cbr\u003e\nComparative Assessment: USP, Number of Users, Merchant Partners and Lending Partners\u003cbr\u003e\nCase Study 1: EPayLater, the leading B2B BNPL Player in India\u003cbr\u003e\nCase Study 2: SaveIN, a BNPL Player dedicated to healthcare\u003cbr\u003e\nFuture of Lending Channels of BNPL Space in India\u003cbr\u003e\nExpected Changes in Regulation as proposed by RBI\u003cbr\u003e\nMarket Size of Buy Now Pay Later Market in India and Projected Ticket Size, by GMV (INR), FY’22-FY’26\u003cbr\u003e\nIndustry Best Practices\u003cbr\u003e\nOpportunities in the demand side\u003cbr\u003e\nIndustry Speaks\u003c\/p\u003e","brand":"Technology \u0026 Media","offers":[{"title":"February, 2022 \/ 68 Pages \/ MCW16285414","offer_id":47714914664754,"sku":null,"price":6000.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/india-buy-now-pay-later-market-outlook-to-2026-cascading-growth-driven-by-one-click-payment-ease-unmatched-expediency-among-lending-solutions-and-free-of-cost-deferment-of-payments-coupled-with-rising-adoption-by-merchant-payments-due-to-increase-in-cu","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}