{"product_id":"idc-futurescape-worldwide-chief-marketing-officer-2024-predictions","title":"IDC FutureScape: Worldwide Chief Marketing Officer  2024 Predictions","description":"\u003cp\u003eIDC FutureScape: Worldwide Chief Marketing Officer  2024 Predictions\u003cbr\u003e\n“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for marketing to evolve its culture, people, processes, and technology,” says Laurie Buczek, research vice president, IDC’s CMO Advisory Practice. “The IDC predictions will allow chief marketing officers to stay one step ahead of the continual shifts and the rising strategic importance of marketing in driving business growth.”\u003c\/p\u003e\n\n\u003cp\u003ePlease Note: Extended description available upon request.\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"October, 2023 \/ 21 Pages \/ MCW16256590","offer_id":47670768107826,"sku":null,"price":9000.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/idc-futurescape-worldwide-chief-marketing-officer-2024-predictions","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}