{"product_id":"global-online-advertising-market-report-forecast-2021-2026","title":"Global Online Advertising Market Report \u0026 Forecast 2021-2026","description":"\u003cp\u003eGlobal Online Advertising Market Report \u0026amp; Forecast 2021-2026\u003c\/p\u003e\n\n\u003cp\u003eThe global online advertising market reached a value of US$ 360 Billion in 2020. Online advertising refers to a kind of marketing and advertising technique that employs the internet to promote services and products. It delivers promotional marketing messages by collecting data and targeting potential customers. Various tools and techniques are used to promote these services such as e-mail, sales CRM, marketing automation and web analytics. This mode of advertising is extensively used across different sectors like retail, healthcare, education, automotive, banking, Consumer Packaged Goods (CPG) and media and entertainment. Looking forward, IMARC Group expects the global online advertising market to exhibit strong growth during the next five years.\u003c\/p\u003e\n\n\u003cp\u003eMarket Drivers:\u003c\/p\u003e\n\n\u003cp\u003eOnline advertising is inexpensive as compared to other media like newspaper, magazines and television. It helps companies to promote their products or services to a diverse range of geographical locations and demographics.\u003cbr\u003e\nThe availability of big data and online customer analysis has enabled online advertisements to target the desired audience. This, coupled with the internet’s ever-increasing penetration across the globe, is providing a thrust to the market.\u003cbr\u003e\nSocial media and mobile devices have gained popularity over the past few years. This trend is urging brands to invest in innovative and interactive social media advertisements.\u003cbr\u003e\nSeveral online start-ups are now making a shift from traditional advertising to self-serve platforms that allow small businesses to advertise with ease. These online platforms minimize the expenses by allowing these companies to take control of their marketing schemes and selling the products directly to the consumers.\u003cbr\u003e\n \u003cbr\u003e\nBreakup by Segments:\u003c\/p\u003e\n\n\u003cp\u003eSearch\u003cbr\u003e\nDisplay\u003cbr\u003e\nClassified\u003cbr\u003e\nVideo\u003cbr\u003e\nOthers (lead generation, rich media, etc.)\u003cbr\u003e\nSearch advertising dominates the market as it is a highly effective way of promotion which helps to drive online sales.\u003c\/p\u003e\n\n\u003cp\u003eRegional Insights:\u003c\/p\u003e\n\n\u003cp\u003eNorth America\u003cbr\u003e\nAsia-Pacific\u003cbr\u003e\nWestern Europe\u003cbr\u003e\nEastern Europe\u003cbr\u003e\nMiddle East and Africa\u003cbr\u003e\nLatin America\u003cbr\u003e\nNorth America represents the largest market, accounting for the majority of the total market share. Most of the leading online advertising companies are based in the region.\u003c\/p\u003e\n\n\u003cp\u003eCompetitive Landscape:\u003c\/p\u003e\n\n\u003cp\u003eThe competitive landscape of the market has also been analyzed with the detailed profiles of the key player operating in the industry.\u003c\/p\u003e\n\n\u003cp\u003eKey Questions Answered in This Report:\u003c\/p\u003e\n\n\u003cp\u003eHow has the global online advertising market performed so far and how will it perform in the coming years?\u003cbr\u003e\nWhat are the key regions in the global online advertising market?\u003cbr\u003e\nWhat has been the impact of COVID-19 on the global online advertising market?\u003cbr\u003e\nWhich are the popular segments in the global online advertising market?\u003cbr\u003e\nWhat are the various stages in the value chain of the global online advertising market?\u003cbr\u003e\nWhat are the key driving factors and challenges in the global online advertising market?\u003cbr\u003e\nWhat is the structure of the global online advertising market and who are the key players?\u003cbr\u003e\nWhat is the degree of competition in the global online advertising market?\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"April, 2021 \/ 98 Pages \/ MCW16258602","offer_id":47683090546994,"sku":null,"price":2759.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/global-online-advertising-market-report-forecast-2021-2026","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}