{"product_id":"global-internet-of-behaviors-iob-market-size-study-forecast-by-application-advertising-campaign-digital-marketing-content-delivery-brand-promotion-by-enterprise-size-small-medium-enterprises-smes-large-enterprises-by-end-use-industry-b","title":"Global Internet of Behaviors (IoB) Market Size study \u0026 Forecast, by Application (Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion), By Enterprise Size (Small \u0026 Medium Enterprises (SMEs), Large Enterprises), By End-Use Industry (B","description":"\u003cp\u003eGlobal Internet of Behaviors (IoB) Market Size study \u0026amp; Forecast, by Application (Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion), By Enterprise Size (Small \u0026amp; Medium Enterprises (SMEs), Large Enterprises), By End-Use Industry (BFSI, Telecom and IT, Media and Entertainment, Tourism \u0026amp; Travel, Other) and Regional Analysis, 2022-2029\u003c\/p\u003e\n\n\u003cp\u003eGlobal Internet of Behaviors (IoB) Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than 22% over the forecast period 2022-2029. Internet of Behaviors (IoB) refers to the collection and use of data to access consumer behaviors. Data collected from different devices including Wearable technologies, individual online activities, and household electrical devices, is utilized to gather information about user behavior and interests. Moreover, IoB combines three fields including behavioral science, edge analytics and the Internet of Things (IoT). This data is further used by marketers to develop and promote new products based on human psychology. The increasing penetration of IoT devices worldwide and growing cloud spending across industries as well as rising utilization of psychological targeting in advertising are key factors accelerating the market growth.\u003c\/p\u003e\n\n\u003cp\u003eThe increasing penetration of IoT-enabled devices owing to the growth of high-speed internet services is contributing to the growth of the market over the forecast period. For instance, according to Statista –the total number of Internet of Things (IoT) devices worldwide was estimated at 9.7 billion in 2020 and the total number of IoT devices is projected to grow to 29 billion IoT devices by 2030. Also, growing emergence of AI and ML technologies and increasing adoption of digital marketing tools would create a lucrative growth prospectus for the market over the forecast period. However, rising concern over data privacy \u0026amp; security stifles market growth throughout the forecast period of 2022-2029.\u003c\/p\u003e\n\n\u003cp\u003eThe key regions considered for the Global Internet of Behaviors (IoB) Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the presence of leading market players as well as rising spending on digital advertising across different industries in the region. Whereas Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising spending from government authorities towards smart cities as well as growing emergence of high-speed internet services in the region.\u003c\/p\u003e\n\n\u003cp\u003eMajor market players included in this report are:\u003cbr\u003e\nAware Inc.\u003cbr\u003e\nTraceable\u003cbr\u003e\nGuardian Analytics\u003cbr\u003e\nVertica Systems\u003cbr\u003e\nTrifacta\u003cbr\u003e\nNuData Security\u003cbr\u003e\nMazu Networks Inc.\u003cbr\u003e\nQubit Digital\u003cbr\u003e\nCognitive Scale\u003cbr\u003e\nCapillary Technologies\u003c\/p\u003e\n\n\u003cp\u003eRecent Developments in the Market:\u003cbr\u003e\n? In May 2022, San Francisco, USA based Traceable AI, raised USD 60 million in Series B funding. This funding round was led by Institutional Venture Partners (IVP) and saw participation from other prominent investors including Tiger Global Management and existing investors Unusual Ventures and BIG Labs. This funding would be used for new product development and accelerating research activities, and in the expansion of sales and marketing teams.\u003c\/p\u003e\n\n\n\u003cp\u003eGlobal Internet of Behaviors (IoB) Market Report Scope:\u003cbr\u003e\nHistorical Data 2019-2020-2021\u003cbr\u003e\nBase Year for Estimation 2021\u003cbr\u003e\nForecast period 2022-2029\u003cbr\u003e\nReport Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends\u003cbr\u003e\nSegments Covered Application, Enterprise Size, End-Use Industry, Region\u003cbr\u003e\nRegional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World\u003cbr\u003e\nCustomization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional \u0026amp; segment scope*\u003c\/p\u003e\n\n\u003cp\u003eThe objective of the study is to define market sizes of different segments \u0026amp; countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.\u003c\/p\u003e\n\n\u003cp\u003eThe report also caters detailed information about the crucial aspects such as driving factors \u0026amp; challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:\u003c\/p\u003e\n\n\u003cp\u003eBy Application\u003cbr\u003e\nAdvertising Campaign\u003cbr\u003e\nDigital Marketing\u003cbr\u003e\nContent Delivery\u003cbr\u003e\nBrand Promotion\u003c\/p\u003e\n\n\u003cp\u003eBy Enterprise Size\u003cbr\u003e\nSmall \u0026amp; Medium Enterprises (SMEs)\u003cbr\u003e\nLarge Enterprises\u003c\/p\u003e\n\n\u003cp\u003eBy End Use Industry\u003cbr\u003e\nBFSI\u003cbr\u003e\nTelecom and IT\u003cbr\u003e\nMedia and Entertainment\u003cbr\u003e\nTourism \u0026amp; Travel\u003cbr\u003e\nOther\u003c\/p\u003e\n\n\u003cp\u003eBy Region:\u003cbr\u003e\nNorth America\u003cbr\u003e\nU.S.\u003cbr\u003e\nCanada\u003cbr\u003e\nEurope\u003cbr\u003e\nUK\u003cbr\u003e\nGermany\u003cbr\u003e\nFrance\u003cbr\u003e\nSpain\u003cbr\u003e\nItaly\u003cbr\u003e\nROE\u003cbr\u003e\nAsia Pacific\u003cbr\u003e\nChina\u003cbr\u003e\nIndia\u003cbr\u003e\nJapan\u003cbr\u003e\nAustralia\u003cbr\u003e\nSouth Korea\u003cbr\u003e\nRoAPAC\u003cbr\u003e\nLatin America\u003cbr\u003e\nBrazil\u003cbr\u003e\nMexico\u003cbr\u003e\nRoLA\u003cbr\u003e\nRest of the World\u003c\/p\u003e\n\n\u003cp\u003eCompanies Mentioned\u003c\/p\u003e\n\n\u003cp\u003eAware Inc.\u003cbr\u003e\nTraceable\u003cbr\u003e\nGuardian Analytics\u003cbr\u003e\nVertica Systems\u003cbr\u003e\nTrifacta\u003cbr\u003e\nNuData Security\u003cbr\u003e\nMazu Networks Inc.\u003cbr\u003e\nQubit Digital\u003cbr\u003e\nCognitive Scale\u003cbr\u003e\nCapillary Technologies\u003c\/p\u003e\n\n\u003cp\u003ePlease note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"January, 2023 \/ 200 Pages \/ MCW16257425","offer_id":47678487920946,"sku":null,"price":5940.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/global-internet-of-behaviors-iob-market-size-study-forecast-by-application-advertising-campaign-digital-marketing-content-delivery-brand-promotion-by-enterprise-size-small-medium-enterprises-smes-large-enterprises-by-end-use-industry-b","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}