{"product_id":"doj-v-google-part-1-big-tech-takedowns-and-adtech-shake-ups-fueled-by-an-erosion-of-customer-trust","title":"DOJ v. Google, Part 1: Big Tech Takedowns and Adtech  Shake-Ups Fueled by an Erosion of Customer Trust","description":"\u003cp\u003eDOJ v. Google, Part 1: Big Tech Takedowns and Adtech  Shake-Ups Fueled by an Erosion of Customer Trust\u003c\/p\u003e\n\n\u003cp\u003eThis IDC Market Note explores the implications of the January 24, 2023, lawsuit that the U.S. Department of Justice launched against Google. The lawsuit alleges that the company engaged in a range of anticompetitive practices to expand its power in the online advertising market by controlling the full stack of the advertising technology (adtech) ecosystem. More broadly, this lawsuit represents a shifting dynamic in the role and limitations of big tech within society, the balance of convenience over choice, the importance of creating transparency, and a greater parity in the value exchange with its customers. Both adtech and big tech should be mindful of this case and see it not merely as a reprimand of single company but also as a warning to those suppliers that fail to maintain high levels of customer trust.\u003c\/p\u003e\n\n\u003cp\u003ePlease Note: Extended description available upon request.\u003c\/p\u003e","brand":"Technology \u0026 Media","offers":[{"title":"February, 2023 \/ 4 Pages \/ MCW16287419","offer_id":47715263447346,"sku":null,"price":1800.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/doj-v-google-part-1-big-tech-takedowns-and-adtech-shake-ups-fueled-by-an-erosion-of-customer-trust","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}