{"product_id":"do-you-speak-smb-why-language-choice-is-critical-to-small-and-medium-sized-business-market-success","title":"Do You Speak SMB? Why Language Choice Is Critical to Small and Medium-Sized Business Market Success","description":"\u003cp\u003eDo You Speak SMB? Why Language Choice Is Critical to Small and Medium-Sized Business Market Success\u003c\/p\u003e\n\n\u003cp\u003eThis IDC Market Perspective discusses the language choice requirements for technology suppliers selling into the small and medium-sized business market and provides examples of language that impacts the credibility of messages to customers. Incorrect language choice can come across as out of touch or condescending, leading to more missed opportunities.According to Shari Lava, research director, Worldwide Small and Medium Business Program, \"The language suppliers use with SMBs is incredibly important and connected to how that SMB perceives the potential fit of a supplier's products and services. When SMBs research potential solutions, they are seeking clear language that describes business value clearly, not the technical specifications. They also look for suppliers that can step out of their own enterprises and demonstrate an understanding of the unique needs of a growing business.\"\u003c\/p\u003e\n\n\u003cp\u003ePlease Note: Extended description available upon request.\u003c\/p\u003e","brand":"Service Industrries","offers":[{"title":"May, 2021 \/ 8 Pages \/ MCW16272550","offer_id":47707828977970,"sku":null,"price":5400.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/do-you-speak-smb-why-language-choice-is-critical-to-small-and-medium-sized-business-market-success","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}