{"product_id":"customer-data-platform-market-by-component-application-customer-retention-and-engagement-and-personalized-recommendation-deployment-mode-organization-size-vertical-capability-and-region-global-forecast-to-2027","title":"Customer Data Platform Market by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability and Region - Global Forecast to 2027","description":"\u003cp\u003eCustomer Data Platform Market by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability and Region - Global Forecast to 2027\u003c\/p\u003e\n\n\u003cp\u003eThe customer data platform market size is to grow from USD 4.8 billion in 2022 to USD 19.7 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast period.\u003c\/p\u003e \n\n\u003cp\u003eServices segment to have a higher CAGR during forecast period\u003c\/p\u003e\n\n\u003cp\u003eBased on services, the customer data platform market has been segmented into consulting and support, and maintenance services. These services help organizations modernize their marketing operations. It includes the support offered by CDP vendors to assist their customers in using and maintaining CDP solutions efficiently. With customer data increasing daily, organizations are increasingly adopting CDP services to address marketing requirements in continuously evolving customer demand across the globe.\u003c\/p\u003e \n\n\u003cp\u003eCloud segment to have highest CAGR during forecast period\u003c\/p\u003e\n\n\u003cp\u003eBased on deployment modes, the customer data platform market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. Cloud-based CDP facilitates various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, which promote the adoption of cloud deployment across organizations. The low cost and ease of implementation have made the cloud a highly desirable delivery mode among organizations.\u003c\/p\u003e\n\n\u003cp\u003eLarge enterprises segment to hold higher CAGR during forecast period\u003c\/p\u003e\n\n\u003cp\u003eThe customer data platform market has been segmented by organization size into large enterprises and SMEs. The adoption of CDPs in large enterprises is expected to grow due to the huge inflow of customer data from multiple channels and the need to generate actionable insights from customer data.\u003c\/p\u003e\n\n\u003cp\u003eAmong regions, Asia Pacific to hold the highest CAGR during forecast period\u003c\/p\u003e \n\n\u003cp\u003eAsia Pacific is expected to grow quickly during the forecast period. Opportunities for smaller customer data platform vendors to introduce customer data platform solutions for numerous sectors have also increased. All these aspects are responsible for the region's expeditious growth of the customer data platform market. Companies operating in Asia Pacific continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan, India, and Australia have displayed ample growth opportunities in the customer data platform market.\u003c\/p\u003e\n\n\u003cp\u003eBreakdown of primaries\u003c\/p\u003e\n\n\u003cp\u003eIn-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer data platform market.\u003c\/p\u003e \n\n\u003cp\u003eBy Company: Tier I: 15%, Tier II: 42%, and Tier III: 43%\u003c\/p\u003e\n\n\u003cp\u003eBy Designation: C-Level Executives: 65%, D-Level Executives: 23%, and Managers: 12%\u003c\/p\u003e\n\n\u003cp\u003eBy Region: Asia Pacific: 30%, Europe: 20%, North America: 40%, MEA: 5%, Latin America: 5%\u003c\/p\u003e  \n\n\u003cp\u003eThe report includes studying key players offering customer data platform solutions and services. It profiles major vendors in the global customer data platform market. The major vendors in the global customer data platform market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US),Twilio Segement (US),Cloudera(US) Teradata (US), Nice Systems Ltd. (Israel), Dun \u0026amp; Bradstreet (US), Leadspace (US), Upland Software (US), CaliberMind (US), Celebrus (UK), Tealium (US), Acquia (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), Amperity, Inc. (US), Optimove (US), Totango (US), Insider (Singapore), Segment (US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), and ActionIQ (US).\u003c\/p\u003e\n\n\u003cp\u003eResearch Coverage\u003c\/p\u003e\n\n\u003cp\u003eThe market study covers the customer data platform market across segments. It aims at estimating the market size and the growth potential of this market across segments, such as components, deployment modes, organization size, applications, verticals, and regions. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits of Buying the Report\u003c\/p\u003e \n\n\u003cp\u003eThe report would provide the market leaders\/new entrants with information on the closest approximations of the revenue numbers for the overall customer data platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain better insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the market's pulse and provides information on key market drivers, restraints, challenges, and opportunities.\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"December, 2022 \/ 335 Pages \/ MCW16257551","offer_id":47678511710514,"sku":null,"price":5940.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/customer-data-platform-market-by-component-application-customer-retention-and-engagement-and-personalized-recommendation-deployment-mode-organization-size-vertical-capability-and-region-global-forecast-to-2027","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}