{"product_id":"customer-data-influences-on-content-marketing-and-the-customer-experience","title":"Customer Data Influences on Content Marketing and the Customer Experience","description":"\u003cp\u003eCustomer Data Influences on Content Marketing and the Customer Experience\u003c\/p\u003e\n\n\u003cp\u003eThis IDC Perspective explores the challenges and opportunities in collecting, using, and sharing customer data within the context of a content marketing strategy. Customer data platforms offer a central location to house and manage all data types that go into the unified customer profile. It allows marketing teams to align personalized content with the customer journey and have a direct impact on improving the customer experience.\"Direct consumer data sharing with the business is about providing a secure experience with a brand they trust and establishing a value exchange for the privilege of using their digital identity to create a positive experience,\" states Marci Maddox, research vice president of Persuasive Content and Digital Experience Strategies at IDC. \"Managing first-party data effectively in a scalable way requires the right tools, like a CDP, and a content marketing strategy that becomes more than just managing the customer relationship — it becomes a way of managing the customer data relationship at scale.\"\u003c\/p\u003e\n\n\u003cp\u003ePlease Note: Extended description available upon request.\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"March, 2023 \/ 12 Pages \/ MCW16257244","offer_id":47678452334898,"sku":null,"price":5400.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/customer-data-influences-on-content-marketing-and-the-customer-experience","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}