{"product_id":"coca-cola-company-digital-transformation-strategies","title":"Coca-Cola Company - Digital Transformation Strategies","description":"\u003cp\u003eCoca-Cola Company - Digital Transformation Strategies\u003cbr\u003e\nSummary\u003c\/p\u003e\n\n\u003cp\u003eThe Coca-Cola Company (Coca-Cola) is a producer, distributor and marketer of non-alcoholic beverages. The company’s product portfolio comprises sparkling beverages and a variety of still beverages, including juices and juice drinks, waters, enhanced waters, ready-to-drink teas and coffees, and energy and sports drinks. It markets beverages under Sprite, Coca-Cola Zero, Diet Coke, Fanta, Glaceau, Vitamin Water, Powerade, Dasani, Fuze Tea, Minute Maid, Simply, Georgia, and Del Valle brand names. Coca-Cola sells products to independent bottling partners, distributors, wholesalers, and retailers. Coca-Cola’s operational structure includes four geographic operating segments: Europe, the Middle East \u0026amp; Africa, Latin America, North America, and Asia-Pacific. The non-geographic segments of Global Ventures and Bottling Investments Group (BIG) are also included in the company's reporting structure.\u003c\/p\u003e\n\n\u003cp\u003eThe report provides information and insights into Coca-Cola's tech activities, including -Insights of its digital transformation strategies and innovation programsOverview of technology initiatives covering partnerships, product launches and acquisitionsInsights on each technology initiative including technology theme, objective, and benefitsDetails of estimated ICT budgets and major ICT contractsScopeCoca-Cola is analyzing customer data to support innovation, research, and pricing decisions to optimize supply chain management and to offer personalized services and enhanced experiences to its customers.The company deployed image recognition systems, AR, and shelf-mounted cameras to track products on open shelves and in coolers for extracting insights to manage inventory in real-time.Coca-Cola is reinventing its customer engagement through an omnichannel service strategy to ensure that its customers can shop from anywhere, anytime, and through any mode.Coca-Cola China uses Clobotics’ SmartView solution, which leverages computer vision and machine learning technologies to capture cooler data for ensuring their seamless functioning and safety.Reasons to BuyGain insights into Coca-Cola's tech operations.Gain insights into its tech strategies and innovation initiatives.Gain insights into its technology themes under focus.Gain insights into various product launches, partnerships and acquisition strategies.\u003c\/p\u003e","brand":"Beverages","offers":[{"title":"April, 2023 \/ 39 Pages \/ MCW16197359","offer_id":47556350312754,"sku":null,"price":1794.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/coca-cola-company-digital-transformation-strategies","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}