{"product_id":"blueprint-for-the-next-era-of-event-marketing","title":"Blueprint for the Next Era of Event Marketing","description":"\u003cp\u003eBlueprint for the Next Era of Event Marketing\u003c\/p\u003e\n\n\u003cp\u003eThis IDC Perspective contributes ideas and recommendations from analysts, clients, and event marketing experts to assist marketing leaders with adapting events to the next normal. Forward-looking guidance on event marketing is provided. Marketing leaders have an opportunity to shift into the new era of event marketing to meet the changing needs of a digital-first buyer and reframe the purpose of events toward customer-centered goals.\"The new era of event marketing establishes events as supporting specific stages in the journey rather than standalone, sales enablement tactics. B2B event attendees go to events with the desire to connect, explore, learn, and gain a 'fan' experience,\" says Laurie Buczek, research vice president, IDC's CMO Advisory Practice. \"Marketers must evolve beyond thinking about either virtual or in person as the event experience. The new era of event marketing incorporates designing from a menu of mix and match virtual, digital, and in-person elements into an event experience.\"\u003c\/p\u003e\n\n\u003cp\u003ePlease Note: Extended description available upon request.\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"December, 2021 \/ 11 Pages \/ MCW16258334","offer_id":47683003187506,"sku":null,"price":5400.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/blueprint-for-the-next-era-of-event-marketing","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}