{"product_id":"beer-in-kenya","title":"Beer in Kenya","description":"\u003cp\u003eBeer in Kenya\u003cbr\u003e\nInfluences on local consumer purchasing decisions and behaviour when it comes to beer have evolved over time in Kenya. While pricing used to be a key driver, there is now a discernible shift towards a more nuanced, sophisticated buying behaviour that places increased emphasis on product quality and unique flavour profiles. One of the biggest factors driving this transformation is a heightened awareness of health and wellness among Kenyan consumers. As they pay more attention to their lifestyle h...\u003c\/p\u003e\n\n\u003cp\u003eEuromonitor International's Beer in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.\u003c\/p\u003e\n\n\u003cp\u003eProduct coverage: Dark Beer, Lager, Non\/Low Alcohol Beer, Stout.\u003c\/p\u003e\n\n\u003cp\u003eData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.\u003c\/p\u003e\n\n\u003cp\u003eWhy buy this report?\u003cbr\u003e\n* Get a detailed picture of the Beer market;\u003cbr\u003e\n* Pinpoint growth sectors and identify factors driving change;\u003cbr\u003e\n* Understand the competitive environment, the market’s major players and leading brands;\u003cbr\u003e\n* Use five-year forecasts to assess how the market is predicted to develop.\u003c\/p\u003e","brand":"Beverages","offers":[{"title":"June, 2023 \/ 29 Pages \/ MCW16200039","offer_id":47559808647474,"sku":null,"price":1188.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/beer-in-kenya","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}