{"product_id":"b2b-marketings-paradigm-shift-a-framework-for-the-ultimate-marketing-machine","title":"B2B Marketing's Paradigm Shift: A Framework for the Ultimate Marketing Machine","description":"\u003cp\u003eB2B Marketing's Paradigm Shift: A Framework for the Ultimate Marketing Machine\u003c\/p\u003e\n\n\u003cp\u003eThis IDC Perspective contributes ideas and recommendations from analysts, clients, and marketing experts to assist B2B marketing leaders to build resilient and agile organizations to thrive in a post-pandemic world. Forward-looking guidance on the future of B2B marketing is provided. Marketing leaders have an opportunity to evolve the mindsets, skill sets, leadership, organizational model, strategy, and execution based upon a provided framework. \"B2B marketing in today's constantly changing world requires a new framework to not only survive but thrive,\" says Laurie Buczek, vice president, CMO Advisory Practice, IDC. \"Funnel marketing is merely a mirage. To drive business growth, the time has come for customer-obsessed B2B market leaders to step into a whole journey orchestrator role with a talented, agile organization made up of digital experts and data mavens.\"\u003c\/p\u003e\n\n\u003cp\u003ePlease Note: Extended description available upon request.\u003c\/p\u003e","brand":"Marketing \u0026 Market Research","offers":[{"title":"June, 2021 \/ 8 Pages \/ MCW16258515","offer_id":47683055518002,"sku":null,"price":5400.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/b2b-marketings-paradigm-shift-a-framework-for-the-ultimate-marketing-machine","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}