{"product_id":"africa-b2c-e-commerce-and-payment-market-2022","title":"Africa B2C E-Commerce and Payment Market 2022","description":"\u003cp\u003eAfrica B2C E-Commerce and Payment Market 2022\u003c\/p\u003e\n\n\u003cp\u003eAfrica’s B2C E-Commerce growth boosted by mobile technology, says yStats.com\u003c\/p\u003e\n\n\u003cp\u003eRapid B2C E-Commerce sales and Internet penetration growth in Africa projected\u003c\/p\u003e\n\n\u003cp\u003eE-Commerce currently accounts for a small percentage share of total retail sales in Africa, indicating a major potential for future growth. Most of this growth comes from the rising Internet penetration across all countries in Africa, bringing a higher adoption of online shopping practices by Africa’s emerging consumers.\u003c\/p\u003e \n\n\u003cp\u003eSouth Africa and Nigeria display a higher card adoption than Egypt, Kenya and Morocco\u003c\/p\u003e\n\n\u003cp\u003eAfrica’s largest B2C E-Commerce markets include South Africa and Nigeria, having the highest E-Commerce sales values in comparison to Egypt, Kenya and Morocco. In both countries, the majority of payments were conducted with cards, compared to a bigger share of the total payments stemming from cash-based payments in Egypt, Morocco and Kenya. In terms of local competition, one of the leading companies in these markets includes Nigeria-based Jumia. Jumia and other regional players face strong competition from cross-border online shopping platforms such as AliExpress and Amazon, which are gaining popularity among digital consumers in Africa.\u003c\/p\u003e \n\n\u003cp\u003eFor individual Market Report purchases:\u003c\/p\u003e \n\n\u003cp\u003e1. A “Single User License” means that only one (1) individually named user of an organization shall be entitled to access the report\u003c\/p\u003e \n\n\u003cp\u003e2. A “Site License” means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report\u003c\/p\u003e\n\n\u003cp\u003e3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report\u003c\/p\u003e\n\n\u003cp\u003eIn all cases, the term “organization” refers to the purchaser’s specific company only and excludes any third parties, including affiliates. All purchases are bound by yStats.com GmbH \u0026amp; Co. KG official terms \u0026amp; Conditions. For more detailed information about our licenses, please see our Terms \u0026amp; Conditions at www.ystats.com\/terms-conditions.\"\u003c\/p\u003e","brand":"Technology \u0026 Media","offers":[{"title":"May, 2022 \/ 88 Pages \/ MCW16286033","offer_id":47715004547378,"sku":null,"price":5076.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.hardmanwell.com\/products\/africa-b2c-e-commerce-and-payment-market-2022","provider":"HARDMAN AND WELL MANAGEMENT CONSULTANCIES L.L.C","version":"1.0","type":"link"}